Brand Materials
Brand Materials is a 12-part series for founders. Across these entries, you’ll explore the foundations of brand strategy: from purpose and positioning to personality, voice, and emotional connection.
Designed to read like a self-guided workshop, each article offers structure without rigidity, inviting you to ask questions, refine your message, and build a brand that feels clear, compelling, and entirely your own.
How to Vision Cast and Create Direction for Your Brand
This post invites you to pause, zoom out, and articulate what matters most. You’ll define where your brand is going and why, so your direction becomes not just visible, but felt.