About

I. Our Story

Studio Founded began as a simple idea: to make business resources that blend artistry and strategy. What started as a handful of templates has grown into a curated library for founders who want to build with clarity, creativity, and a pace that lasts.

Every resource is created to guide you through the often-overwhelming process of shaping a brand or business. They balance strategic structure with artistic consideration, helping you refine your positioning, simplify your systems, and design in a way that feels purposeful and human.

At the heart of Studio Founded is a belief that sustainability is a principle. We build for founders who want to grow without burning out, who value depth over constant urgency, and who see their business not just as a means to an end but as part of a bigger creative and personal journey.

Our library exists as an antidote to hustle and quick-fix formulas. Instead, it offers tools that encourage you to pause, reflect, and align your work with your values. Each template and guide is designed not just to help you launch, but to help you build a business that can expand and endure.

A set of documents and transparent protective sleeves on a black surface. The top document has a minimalistic design with a small image of a flower and text.

II. A Note from the Founder

I didn’t set out to build a business resource library. For years, I worked within the design world, studying Design before completing a postgraduate degree in Art and Curation, then building a career as a designer in London. I loved the work, but the pace left little room for well-being or creative depth. Living with chronic illness eventually made it clear: I couldn’t keep running at the speed the industry demanded.

That shift forced me to reimagine how I worked. I learned to value pacing, cycles, and sustainability. I saw that clarity, focus, and intentional design often create more impact than endless motion. That perspective became the foundation for Studio Founded.

Since then, I’ve supported over 100 bespoke brand and web clients and guided more than 1,000 founders through our templates, workbooks, and guides. I bring a blend of design, strategy, and lived experience—shaped by fine art, business practice, and the realities of building while navigating illness.

My work is about creating tools that free founders from overwhelm, so they can focus on building businesses with depth, coherence, and staying power. For me, this is a way of working that refuses the false choice between success and well-being.

— Hannah Shaw

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III. Our Commitments

We believe that the way we build businesses is inseparable from the way we live in the world. Growth at any cost isn’t sustainable: not for founders, and not for the planet. That’s why environmental care is woven into the foundation of what we do.

For every purchase, we plant a tree through our partnership with More:Trees. To date, this has meant more than 300 trees planted across five reforestation projects worldwide, each one a small but tangible act of reciprocity. It’s a reminder that business should replenish, not just consume.

This commitment sits alongside our wider philosophy of sustainability. Just as our tools are designed to free your time and energy, our environmental efforts reflect the same principle—creating systems that give back.

Because business, at its best, is not only about profit. It’s about connection, responsibility, and the kind of legacy we choose to leave.

Visit Our Virtual Forest

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IV. We Value

Community

We create resources for founders who want to build businesses with depth. Spaces where trust, connection, and generosity matter as much as growth.
New Narratives

We believe success doesn’t come from urgency but from longevity. Our work is grounded in pacing, clarity, and expansion on your own terms.
Artistry

We celebrate individuality and self-expression. Every tool we design is crafted to help you share your story with intention, blending creativity with strategy.