Studio Founded is a dovetail between full-service studio and brand resource library.

  • A neatly wrapped workbook titled “Overwhelm to Order” lies on layered sheets against a black background.

    I. Our story

    Studio Founded operates as both a creative direction studio and a design-led resource library.

    Through bespoke work, we help founders and studios define narrative, structure, and visual language.

    Through the Resource Library, we offer templates, workbooks, and systems designed to support sustainable businesses — tools created with the same attention to clarity, structure, and longevity.

    Both practices are rooted in the same belief: that good work is not rushed, and that structure, when designed with care, creates freedom.

    Studio Founded works with founders, artists, and studios who value thoughtfulness. Those who want their work to feel well-formed rather than overproduced. Who are interested in building something that supports both the work itself and the life around it.

  • Hand with a silver ring holding a blank notebook beside an espresso, a clean editorial workspace for creative brand resources.

    II. The Studio

    The Studio offers creative direction and brand work for clients who want their work to be presented with clarity, authority, and intent.

    Each project begins with close attention to what is being made, how it is experienced, and what it needs to communicate. Narrative, structure, and visual language are developed together, so every element carries both meaning and purpose.

    Drawing from editorial design, art history, and spatial thinking, the work results in brands and websites that feel grounded, coherent, and carefully built.

  • Stacked boxes showing packaging design for Mineral Haus.

    III. Resource Library

    The Resource Library translates the studio’s way of working into tools you can use independently.

    It’s designed for founders who want clear structure without being boxed in. Resources that help shape a site, a brand, and a body of work with intention — without outsourcing every decision or starting from scratch.

    Templates, workbooks, and systems are developed with the same care and discernment as studio projects. Each one offers a strong underlying structure, designed to support clarity and continuity while allowing the work itself to remain distinct.

  • An open notebook and pages on a neutral background.

    IV. The Founder

    Studio Founded was created by Hannah Shaw, a creative director working across design, story, and visual culture.

    Her background spans creative media, art history, and curatorial practice, with postgraduate study in art and curation and experience across both independent studios and national cultural institutions.

    Since founding Studio Founded, Hannah has led brand and web projects for studios and founders internationally, and supported hundreds more through the Resource Library.

    Her work is guided by a belief that every brand is a form of narrative. That tone, rhythm, and material choices communicate as clearly as words. And that when these elements are assembled with care, they create work that holds meaning over time.

    Studio Founded exists for those who want to build something measured, meaningful, and carefully made.

Our Values

  • Story as Structure

    Every brand begins with a story. Narrative provides form and coherence, shaping how meaning is held and communicated.

  • Design as Experience

    Design is not only visual. It’s how a brand moves, sounds, and is encountered, each detail contributing to the emotional texture of the work.

  • Artistry and Intellect

    We work at the intersection of intuition and analysis, balancing aesthetic depth with strategic clarity. The result is work that feels thoughtful, precise, and grounded.

  • Curation and Subtraction

    Our approach is defined by restraint. Through careful editing and removal, we reveal what is essential — allowing clarity, honesty, and humanity to come forward.

  • Collaboration as Craft

    Collaboration is treated as a form of making. Each project is shaped through dialogue, trust, and shared authorship, with space for ideas to develop deliberately.

  • Integrity in Practice

    How the work is made matters. Pace, care, and ethical choices guide our process, shaping work that respects both people and the conditions under which it’s created.

  • Stacked boxes showing packaging design for Mineral Haus.

    II. Studio

    The Studio is a space for bespoke design, shaping brands from the inside out.

  • A neatly wrapped workbook titled “Overwhelm to Order” lies on layered sheets against a black background.

    I. Shop

    A design-led collection of templates and tools for strategic, sustainable brand building.

  • Hand with a silver ring holding a blank notebook beside an espresso, a clean editorial workspace for creative brand resources.

    III. Directory

    A curated index for businesses to connect and discover considered work.

  • An open notebook and pages on a neutral background.

    V. Archive

    Guided reflections and essays on branding, strategy, and creative business.