Studio Founded sits at the intersection of creative direction and design-led education: a dovetail between full-service studio and resource library.
I. Full-Service Studio
A full-service creative studio revealing brands’ inner worlds. We believe strategy and design are inseparable.
Our approach draws from the tactile, the immersive, and the art of intentional subtraction: blending narrative, strategy, and aesthetic craft to create worlds that feel intelligent and emotive, purposeful yet human.
Led by creative director Hannah Shaw, we partner with artists, designers, and brands across disciplines, approaching each project as an evolving conversation between form and feeling.
We value social and environmental responsibility, and strive to build a studio that is equitable and inclusive.
Our work spans creative direction, strategy and positioning, identity design, web design and development, packaging, and beyond.
II. Resource Library
Studio Founded was shaped by both passion and necessity — the meeting of artistry and adaptation. After years in fast-paced design environments, I was still deeply in love with the work, yet increasingly disconnected from the way it was being done.
Living with chronic illness made the limits clear: I couldn’t sustain the pace the industry expected. That turning point became a catalyst. I rebuilt the way I worked — slower, more cyclical, more intentional — and discovered that clarity and pacing often create more impact than constant output. From that shift, the Resource Library emerged.
The Library translates the principles of the studio — strategy, narrative, and design integrity — into accessible, self-led tools for founders and creatives. It exists for those who crave structure without rigidity, beauty without burnout, and strategy that leaves space for artistry.
This work is both creative and personal. It’s about dismantling the false choice between success and well-being, and proving that intentional growth can be both sustainable and meaningful.
Studio Founded is now growing beyond resources, evolving into a community for creatives and founders who share these values. Through our Directory and upcoming education and membership spaces, we’re creating room for connection, shared learning, and collective growth.
III. The Founder
Sudio Founded was created by Hannah Shaw, a creative director and writer working at the intersection of story, design, and sensory experience.
Her background spans design, art history, and curatorial practice — first studying Creative Media and Design, then completing a postgraduate degree in Art and Curating. Before founding Studio Founded, she worked in London as a designer and within national arts and heritage institutions, developing interactive exhibitions and visual experiences for public audiences.
Since launching her studio, Hannah has completed over 50 brand and web design projects, worked with clients across the world, and supported more than 1,000 founders through her resource library, which now holds over 100 five-star reviews.
Her experience moves fluidly between the institutional and the independent: from large-scale cultural organisations to emerging artists, retailers, and creative studios. This range has shaped her distinctive approach: one that views design as both craft and context, balancing strategic clarity with emotional and sensory depth.
Hannah’s practice is guided by a belief in story as system. That every brand, space, or object tells a story through texture, rhythm, and tone. Her work combines creative direction, design, and writing to build brand worlds: immersive, narrative-led ecosystems that invite participation and connection.
Our Values
-
Story as System
Every brand begins with a story. Narrative gives structure and meaning, transforming design into something people can feel as well as see.
-
Design as Experience
We view design as how a brand looks, sounds, feels, and moves through space and time. Every detail shapes the emotional landscape of what you create.
-
Artistry and Intellect
We balance aesthetic depth with strategic clarity, blending intuition with analysis to craft work that is both thoughtful and intelligent.
-
Curation and Subtraction
We design through refinement. Every project is guided by restraint: removing excess to reveal what is essential, honest, and human.
-
Collaboration as Craft
We see collaboration as an act of creative exchange. Each project is built on dialogue, trust, and shared curiosity.
-
Integrity in Practice
We believe that the way we build matters as much as what we build. Thoughtful pacing, ethical choices, and respect for both people and process guide everything we do.
Enter Our World
-
II. Studio
The Studio is a space for bespoke design, shaping brands from the inside out.
-
I. Shop
A design-led collection of templates and tools for strategic, sustainable brand building.
-
III. Directory
A curated index for businesses to connect and discover considered work.
-
V. Archive
Guided reflections and essays on branding, strategy, and creative business.