A flat lay of various photographs, some with sculptural objects, along with a pair of scissors and a person's hand reaching for one of the photos on a black surface.

FAQ

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About

  • Studio Founded is a creative direction studio and design-led resource library.

    We work at the intersection of strategy, storytelling, and design — supporting founders, artists, and studios in building work that feels thoughtful, well-formed, and enduring. This happens through both commissioned studio projects and self-directed tools within the Resource Library.

  • The studio operates Monday to Friday, 9am–4pm (GMT).

    We aim to respond within 24 hours. During launches or higher-volume periods, replies may take up to 72 hours.

  • For every order placed, a tree is planted in partnership with More Trees.

    This is part of a broader commitment to working with care. For the work itself, the people behind it, and the environments that sustain us.

  • Studio Founded is a good fit for founders and studios who want design grounded in strategy and meaning.

    If you’re looking for visual output alone (such as a logo without a wider system or attention to narrative, structure, and use) another approach may be a better match.

Brand & Web Studio

  • The Studio provides creative direction and brand work.

    This includes brand strategy, visual identity, print and packaging, and website design and development. Each engagement is shaped around clarity, structure, and long-term use.

    Copywriting, photography, and marketing are not handled in-house. When needed, we collaborate with a trusted network of specialists to ensure each project remains cohesive and considered from concept through execution.

  • Yes. Collaboration is central to our practice.

    We regularly work alongside copywriters, photographers, developers, and other specialists whose work aligns with the studio’s values and approach. Teams are assembled thoughtfully, based on the needs of each project.

    If you’re interested in collaborating, you’re welcome to reach out.

  • The One-Week Website is a focused, five-day studio collaboration.

    Beginning with a Studio Founded template, we shape each page around your brand: refining layout, visual language, SEO, and narrative flow. By the end of the week, your site is live and ready to support your work.

    Each project includes the template license and installation, five pages of design and development, brand strategy guidance, content population, essential SEO, custom CSS details, mobile and performance tuning, launch support and thirty days of post-launch email guidance.

  • A Designer Day is a focused, one-to-one session dedicated entirely to your brand or website.

    Offered as a full or half day, each session is shaped around what will be most useful right now—whether that’s refining an existing site, preparing for a launch, or bringing clarity and cohesion to how your brand is presented.

    Time can be used for tasks such as:

    • Expanding or refining your website

    • Designing new pages or sections

    • SEO and performance improvements

    • Visual and layout refinements

    • Pre-launch reviews and final adjustments

    Designer Days are limited and booked in advance to allow for proper preparation and focus.

The Library

  • A Squarespace template is a professionally designed website framework that you customize and make your own.

    Rather than starting from a blank page, you begin with a complete site structure already in place: pages, layouts, navigation, and design decisions shaped with intention. You replace imagery, text, and colours with your own content, adapting the framework to your brand.

    Studio Founded Squarespace templates include strategic page structures, custom-coded sections, and considered layouts for journals, portfolios, shops, and sales pages.

    All templates are built on Squarespace 7.1, allowing you to manage pages, sections, fonts, and colours through Squarespace’s visual editor.

    In essence, you’re not purchasing a design alone, but a working website system shaped by our studio process and built to hold your work over time.

    If you’d like to see how this approach translates in practice, you can view a selection of templates shaped for different kinds of work:

    Liren: for studios and agencies
    Luchia: for shops and product-led brands
    Lucrecia: for photographers and portfolio-led practices

    Each offers a different structure depending on how your work is presented and experienced.

  • Studio Founded templates are built on Squarespace 7.1 using Fluid Engine. The core layouts are drag-and-drop and straightforward to edit. The templates include custom-coded features (such as split layouts or tabbed content) that aren’t natively available inside Squarespace.

    These details are intentional. They allow for more considered layouts, richer interaction, and a more bespoke look and feel, bringing the site closer to a custom build while remaining flexible and self-managed. As a result, there’s a brief learning curve.

    Most customers feel confident editing within the first session, and guidance is available whenever you need it through tutorials and walkthroughs, alongside email support.

  • The Resource Library continues to expand with strategic workbooks and educational resources developed from the studio’s approach to brand design, storytelling, and structure.

    These tools are designed to support founders and creatives as they build, refine, and clarify their work independently, with the same care given to studio projects.

  • Yes. Our affiliate programme offers a 15% commission on every sale made through your unique referral link.

    The programme is open to designers, creatives, strategists, and business owners who align with Studio Founded’s values. Past clients and long-time supporters are welcome to apply.

    Payouts are processed monthly via PayPal, with a 30-day holding period to account for returns. Affiliates receive access to a private dashboard to track clicks, conversions, and earnings.

  • Due to the digital nature of our products, all sales are final.

    We encourage you to review template demos, features, and requirements carefully before purchasing. Full details can be found in our Terms & Conditions.

The Directory

  • The Studio Founded Directory is a curated index of thoughtful, independent businesses.

    Each listing is selected to reflect a considered mix of disciplines, perspectives, and practices. Applications are reviewed individually, with attention to craft, clarity, and alignment with the Studio Founded ethos.

  • The Directory is open to freelancers and business owners across creative disciplines—from designers and coaches to makers and multidisciplinary studios.

    If your work is led by care, creativity, and intention, you’re welcome to apply.

    Listings are currently free. Applications are reviewed on an ongoing basis. Not every submission is included, and not all applicants will be notified.

Design Anthology

  • The Design Anthology is a curated collection of websites selected for their sense of atmosphere, design, and narrative coherence.

    Each feature highlights work that aligns with the Studio Founded philosophy: design as narrative, and brand as a world rather than a collection of pages.

  • Submissions are welcome from designers, studios, and founders whose websites demonstrate thoughtful design and a strong point of view.

    To be considered, please complete the submission form. All entries are reviewed with care.

  • Yes. If your site has changed, or you’d like your feature updated or removed, you can contact us via the form provided.

    Requests are handled thoughtfully, and the collection will be updated accordingly.

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