Brand Materials
A ten-part series tracing the foundations of brand strategy, from purpose and positioning to voice, personality, and emotional connection.
Each entry is designed as a self-guided workshop: a place to ask sharper questions, refine your message, and shape a compelling brand.
Emotional Branding: Building Authentic Connection
Connection begins with feeling. This guide shows how emotional branding moves beyond features into experience, making your brand memorable not just for what it offers, but for how it makes people feel.