Brand Materials
Brand Materials is a 12-part series for founders. Across these entries, you’ll explore the foundations of brand strategy: from purpose and positioning to personality, voice, and emotional connection.
Designed to read like a self-guided workshop, each article offers structure without rigidity, inviting you to ask questions, refine your message, and build a brand that feels clear, compelling, and entirely your own.
The Brand Ikigai Approach to Finding Your Purpose
At the heart of every lasting brand is a deeper purpose. In this entry, you’ll use Brand Ikigai to uncover the why behind your work and learn how to express it in a way that draws in the right people.