Visual identity created for Studio Estee.
Led by Esther Park, Studio Estee creates immersive tablescapes, floral styling, and object-led compositions for brands in NYC and beyond.
Summer 2025
Branding,
Social Media
Collateral
Credits
Designed by Hannah Shaw of Studio Founded
In collaboration with Raveena Parmer of Modern Voice
Images courtesy of Esther Park
We created a brand identity for Studio Estee that feels like a candlelight dinner party. The brand is a celebration of the art of the table, reflecting their work with tablescapes and floral styling for brands like ZARA, SAINT, and Let’s Dine.
The typography is bold and authoritative with fashion-house gravitas, but includes small organic serifs that retain an element of softness. The palette draws from olive green, terracotta, charcoal, and cream, and nature-derived tones. Imagery in the brand is warm and lifestyle-led, featuring tables, spaces, arrangements and art direction by Ester Park.
We delivered a set of brand guidelines, a logo suite, social media templates, and a collection of brand collateral and pitch decks, which gave Studio Estee a visual language to use throughout their work, from client presentations to online content.
“Collaborating with Hannah has been a seamless experience. Her refined aesthetic and keen editorial eye have elevated every project we’ve partnered on. I highly recommend her for anyone seeking a design partner who balances creativity with precision.”
— Raveena Parmar, Modern Voice
At Studio Founded, we offer brand strategy and design, websites, packaging, and collateral for brands that want to invite dialogue and desire. With a background in art history and curating, we bring a curatorial and art-directed sensibility. We’d love to discuss working together.