“Expensive” is not a number; it’s a position. When you treat value as a stance rather than a price tag, your brand stops competing for attention and starts commanding it.

Reflections on small business as a countercultural act of redesigning work around our bodies.

An exploration of how curation creates meaning and relevance, and how that same approach can guide the way we build brands.

Personal branding doesn’t have to feel uncomfortable. here’s another way: leading with purpose instead of persona.