Many people don’t set out to become entrepreneurs. They arrive in business because something about the way work is usually done no longer fits. This essay explores accidental entrepreneurship, and what happens when care, not ambition, becomes the starting point.

Why adding more rarely strengthens a brand, and what happens when restraint becomes a strategic choice. An exploration of subtraction as a design and business practice—drawing from personal experience to show how clarity, coherence, and conversion often emerge when excess is removed.

“Expensive” isn’t a number. It’s a point of view. A reflection on value as a strategic stance rather than a price point — and how positioning, clarity, and restraint can shift a brand out of comparison and into authority.

What happens when business is designed around bodies, not output. An essay on small business as a countercultural practice, examining rest, pacing, and care as strategic choices rather than indulgences.

What brand builders can learn from curators: a look at curation as a method for creating meaning, drawing parallels between gallery practice and brand-building as an act of selection, framing, and intention.

A reframing of personal branding that moves away from performance and toward purpose — centering values, contribution, and clarity over persona.