Brand Materials
Brand Materials is a 12-part series for founders. Across these entries, you’ll explore the foundations of brand strategy: from purpose and positioning to personality, voice, and emotional connection.
Designed to read like a self-guided workshop, each article offers structure without rigidity, inviting you to ask questions, refine your message, and build a brand that feels clear, compelling, and entirely your own.
How to Make Your Audience Feel Seen With StoryBrand
A clear story helps people see their place in your brand. This entry introduces the StoryBrand Framework; a client-centered narrative that helps your audience see themselves in your message and understand the journey you take them on.