Brand Materials
Brand Materials is a 12-part series for founders. Across these entries, you’ll explore the foundations of brand strategy: from purpose and positioning to personality, voice, and emotional connection.
Designed to read like a self-guided workshop, each article offers structure without rigidity, inviting you to ask questions, refine your message, and build a brand that feels clear, compelling, and entirely your own.
How to Define Brand Values With Soul and Strategy
People don’t just buy products. They buy from brands they trust. This entry shows you how to articulate brand values that shape your business from the inside out and create trust, consistency, and emotional clarity.