Brand Materials
Brand Materials is a 12-part series for founders. Across these entries, you’ll explore the foundations of brand strategy: from purpose and positioning to personality, voice, and emotional connection.
Designed to read like a self-guided workshop, each article offers structure without rigidity, inviting you to ask questions, refine your message, and build a brand that feels clear, compelling, and entirely your own.
How To Speak Like a Brand That Knows What It Stands For
Voice is more than tone. It’s memory, identity, and connection. In this post, you’ll define your brand’s voice and tone, ensuring that your words feel cohesive, human, and instantly recognizable.