Brand Materials
Brand Materials is a 12-part series for founders. Across these entries, you’ll explore the foundations of brand strategy: from purpose and positioning to personality, voice, and emotional connection.
Designed to read like a self-guided workshop, each article offers structure without rigidity, inviting you to ask questions, refine your message, and build a brand that feels clear, compelling, and entirely your own.
How to Make Your Unique Selling Point Unforgettable
What makes you irreplaceable? In this entry, you’ll explore how to distill your unique value into a clear and compelling USP that communicates the unique value only you can provide.