The One-Week Website
From Strategy to Creative Direction & SEO
A Studio Founded template is the framework; our studio process brings it to life through website-led creative direction. Over five focused days, we shape structure, pacing, hierarchy, and atmosphere — creating a website that’s strategic, aesthetic, intuitive, and built to be found in search. Designed for clarity, grounded in strategy, and ready to launch by Friday.
For the Founder Who’s Been Circling Their Website
If you’ve been circling your website for months and trying to solve design decisions on your own, this process is built to bring you out of that loop. Many of our clients arrive feeling tired of unfinished drafts, unsure what their website should say, and wanting someone to direct the design and strategy. The One-Week Website offers a guided process that replaces overwhelm with structure, creative direction, and momentum. By the end of the week, your website moves from something you’ve been trying to finish, to something that feels grounded, considered, and complete.
The Process
We’ll move through a structured creative progression — each stage shaping the next, bringing clarity to strategy, refinement to design, and intention to SEO.
I. Strategy & Structure
Pre-build week, we’ll collaborate through our signature discovery process to define your goals, shape your website structure, and sharpen your message.
We begin with a template because it gives us a conversion-ready foundation, allowing us to use your build week to shape storytelling, tone, design, and content. You choose a starting point you already feel connected to, and we shape it to perfectly fit your brand and offer.
Includes:
Your chosen Studio Founded template
A website discovery process
A Website Strategy Map
A Website Copy Map
Expert guidance on designing for conversion
Outcome:
A clear, considered plan that guides every design and development decision ahead.
II. Design & Development
Here, the creative direction takes form. We customise your site with refined layouts, hierarchy, and subtle CSS details, shaped around your brand and the way you want people to experience your work.
This is not a simple template installation. While we work within the template you select, the individuality comes through your content, your message, the emotional tone we craft, and the strategic decisions we make for your offers.
Includes:
The support of a creative director
Template customization across five pages
Content population across five pages
Custom CSS and layout refinement
Outcome:
A website shaped to your brand: cohesive, intuitive, and built for conversion.
III. Refinement & Optimization
We fine-tune the details that elevate the experience: responsive design, speed, structure, and an SEO foundation that supports visibility and longevity.
This is where many DIY sites fall apart: structure, speed, headings, metadata. We take care of the technical details that clients often struggle to diagnose or fix alone.
Includes:
Mobile refinement
Speed and performance tuning
SEO applied across five key pages
Outcome
A site designed to attract, guide, and convert with confidence.
IV. Launch & Support
Your site is handed over with a walkthrough, tailored resources, and a month of on-call support, giving you clarity and peace of mind as you step into launch.
Includes:
Step-by-step launch guidance
30 days of post-launch support
Access to our tutorial library
Launch graphics for Instagram
Outcome:
Ownership of a site you can run independently, with expert support as you grow.
V. Bonuses
Additional value to support your business long-term:
Earn passive income through the Studio Founded affiliate program
Optional feature in the Studio Founded Business Directory
Up to 54% off your first year of Squarespace (with an Annual Subscription)
A free Squarespace domain for your first year (with an Annual Subscription)
Lifetime 20% discount for SEOSpace, the Squarespace SEO plugin
Recent Work from the One-Week Process
Rachel Rossito is a feminine embodiment guide and women’s mentor. During her One-Week Website, we tailored the Olena Template to create a design-led, intuitive home for her work.
Within 30 Days of Launch
Within 30 days after launching the website, Rachel gained:
80 organic, highly targeted newsletter signups
20% click-through rate to key offers
Top 7 Google rankings for primary keywords
Featured on The Highest Self — the #1 spirituality podcast
Blog, podcast, store, and course launched from her site
Past clients include
Liron Erel, Joel & Justyna, Anna Claire Beasley, Rachel Rossito, Tend Copy & More
We’ve supported over 50 businesses through studio projects and more than 1,000 founders through our resource library.
Beyond delivering a thoughtful, strategic design, you’ll have expert support throughout the process. We’re Squarespace Circle Platinum members and Marketplace Designers, here to offer guidance, clarity, and answers to every Squarespace question. Our role is to help you launch not only beautifully, but with systems and strategy prepared for growth.
Many founders come to us because they’ve tried building a site themselves and reached a point where they can’t see the path forward alone. The One-Week Website is designed to remove that friction: a guided, structured, collaborative process where decisions are made clearly and momentum returns.
This is for you if you want:
I.
To say goodbye to stalled drafts, unfinished pages, or decision fatigue.
II.
A high-end design experience without the months-long timeline.
III.
Guidance through strategy, structure, copy, and SEO.
IV.
A website shaped through creative direction and grounded in strategy.
V.
A partner who understands both the functional and the poetic.
VI.
A website designed to support long-term, sustainable growth.
Over five transformative days, you’ll experience a blend of strategy, design, and SEO, emerging with an elevated, conversion-ready website.
One Payment of
$5,500
Two Split Payments of
$2,750
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✓ Five-day website build: Taking you from strategy to launch.
✓ A Studio Founded template: A conversion-focused foundation shaped by our studio’s design principles.
✓ Discovery: A guided discovery process to clarify goals, audience, and structure.
✓ Website Strategy Map: A structured Website Strategy Map to define pages, priorities, and pathways.
✓ Copy Workbook (Optional): A Website Copy Map workbook to help you craft clear, conversion-ready messaging.
✓ Customized Design: Your typography, colour palette, and logo integrated across five core pages, with tailored layouts and CSS refinement.
✓ Content Population: Your copy, images, and forms added and styled.
✓ Mobile & Performance: Refinement for responsiveness, speed, and smooth interaction.
✓ SEO Setup: Five key pages optimised with metadata, headings, keywords, and alt text to strengthen visibility from day one.
✓ Launch Guidance: Step-by-step support to take your site live, with 30 days of post-launch email support and access to our tutorial library.
✓ Launch Graphics: Ready-to-use Instagram posts and stories to share your new website.
✓ Visibility: Optional inclusion in the Studio Founded Business Directory.
✓ Discounts: 25% off your first year of Squarespace (with a free custom domain on annual plans) and lifetime 20% off SEOSpace, the leading Squarespace SEO plugin.
Spaces are limited to two builds per month to ensure depth, focus, and creative integrity.
FAQs
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Studio Founded templates are already built with the architectural pieces every business needs.
Starting from this foundation means we aren’t spending the week constructing the basics. Instead, we focus on the elements that make a site feel alive: your message, the emotional atmosphere, the way your story unfolds on the page.
You also have the reassurance of choosing a starting point you genuinely like. You’ll already know the underlying structure feels right, and our role is to shape it into something distinctly yours.
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While the framework begins with a template, the individuality comes through in the tone, narrative, content, hierarchy, and the strategic decisions we make to support your goals. We refine the layouts, add subtle CSS details, and adjust the feel and pacing of the pages so the experience reflects your brand.
It isn’t a blank-slate bespoke build, but it is a design-led, intentionally shaped website, far beyond a simple plug-and-play template installation.
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Most clients book their build week at least a month in advance. This gives you comfortable time to gather your materials.
You’ll receive guided Website Strategy and Copy Maps: tools designed to help you develop your messaging and structure. You complete them at your own pace, and during build week I review them and make recommendations to better support your brand, storytelling, and conversions.
You’ll also provide your images, branding assets, and any legal documents you intend to include. If you need recommendations for photographers, brand designers, or legal templates, we’re happy to share trusted resources.
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Absolutely. Your template will include the core pages most businesses need: services, sales pages, portfolio, store, contact, journal, and more. You can duplicate these layouts or create new pages whenever your offers expand.
Squarespace also supports:
Digital products and memberships
Online courses
Email newsletters
Scheduling and bookings
A wide ecosystem of integrations and plugins
If you want support extending your site later, you can reach out at any stage.
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Every business is different, and SEO naturally grows over time. What we can offer is a strategic, considered website that’s built to guide visitors, support your goals, and begin establishing your presence in search from day one.
You’ll leave with:
a clear, intentional site structure
design shaped for conversion
SEO applied across five core pages
guidance on how to continue strengthening your visibility
And if you want to keep developing your SEO long-term, you’ll have a lifetime 20% discount for SEOSpace or the option to work with us directly.
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This process is designed for exactly that situation. Many founders arrive with months (or years) of ideas sitting in notebooks and scattered Google Docs, unsure how to pull everything together. The One-Week Website gives you a clear structure, creative direction, and a week of decisive action so you can finally launch and move forward.
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Most clients feel this way. The Website Strategy and Copy Maps guide you through the message-building process.
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Creative direction is central to this offer. You won’t be asked to micromanage or make dozens of design choices. Instead, we guide the structure, tune the visual direction, refine the copy, and shape the entire experience with clarity and purpose. Your input is welcome and we love a collaborative process, but the responsibility doesn’t fall on you.
Inquire About Your Build Week
Share a few details about your business and your goals. We’ll review your enquiry, confirm upcoming availability, and outline the next steps clearly so you know exactly what to expect.