THE LAUNCH LIBRARY
The Launch Library is your 14-part strategy guide to building a business that feels deeply personal, financially abundant, and built from what you’re most passionate about.
Join the newsletter to access The Launch Library Notion portal, a suite of templates made to support you through the first steps of business with strategy and intention.
01 — On Brand Ikigai: Find Your Reason for Being
Discover the Japanese concept of Brand Ikigai, which translates to your “reason for being”, and how it guides you towards the heart of your business.
02 — Beyond Demographics: Secrets of Your Client Avatar
Learn the secrets of crafting your ideal client avatar for a tailored approach that helps you serve a specific audience exceptionally well.
03 — Irresistible Attraction: Find Your Brand Values
Learn to nurture raw, human-to-human values for a brand experience where your customers can't resist falling head-over-heels for the real, authentic you.
04 — Seeing What Others Can't: The Clarity of Brand Vision
A brand vision statement defines an aspirational future for your business - what impact you want to create in the world. It taps into your core purpose and differentiates your brand.
05 — Heartfelt Impact: Articulating a Compassionate Mission
Learn how to craft a brand mission statement that articulates your unique approach to solving problems and meeting the needs of your dream client.
06 — Carving Your Niche: Identify Your Unique Selling Point
Learn to craft a unique selling point – a message that shares exactly why your brand is what your customer needs right now, an encapsulation of the qualities that make you stand out.
07 — Captivating Audiences: The Archetypal Route to a Beloved Brand
Discover your brand archetype and learn how to build a beloved brand that resonates emotionally with your ideal audience.
08 — Your Distinct Voice: The Art of Brand Conversation
Learn to use brand voice and the written word to create an experience that feels unique to your brand.
09 — Compelling Brand Stories: The Story Brand Framework
Learn how to use the Story Brand Framework to craft a truly compelling brand story that takes your audience on a journey with your brand.
10 — Felt as Well as Seen: Forming an Emotional Brand
The best brands tap into emotions that resonate personally - it's about making your brand not just seen but deeply felt.
11 — Created to Convert: Building a Website that Sells
Your guide to strategically building a website that's not just beautiful but works to sustainably attract visitors and conversions.
12 — Sales on Autopilot: Diversifying Your Income
Take a intentional approach to diversifying your revenue with passive income. From courses to templates, discover mindful strategies to build sustainable cashflow on autopilot.
13 — Client Experience: Cultivating a Meaningful Connection
Take a thoughtful approach to client relationships beyond transactions. Learn mindful strategies focused on trust, understanding, and gratitude.
14 — Sustainable Launch: Mindful strategies for Going live
Discover mindful strategies to launch your offerings in a sustainable, mindful way. Build a community and create an inspiring launch aligned with your values.