Brand Materials
Brand Materials is a 12-part series for founders. Across these entries, you’ll explore the foundations of brand strategy: from purpose and positioning to personality, voice, and emotional connection.
Designed to read like a self-guided workshop, each article offers structure without rigidity, inviting you to ask questions, refine your message, and build a brand that feels clear, compelling, and entirely your own.
Using Mission to Ground Your Brand in Real, Meaningful Work
Your mission turns vision into action. Learn to turn your big-picture goals into a mission that is clear, relevant, and designed to attract your ideal client, for messaging your audience can immediately understand and trust.