Brand Materials
Brand Materials is a 12-part series for founders. Across these entries, you’ll explore the foundations of brand strategy: from purpose and positioning to personality, voice, and emotional connection.
Designed to read like a self-guided workshop, each article offers structure without rigidity, inviting you to ask questions, refine your message, and build a brand that feels clear, compelling, and entirely your own.
Identifying Your Ideal Client (and How to Reach Them)
Speaking to everyone connects with no one. In this entry, you’ll move beyond surface-level demographics to define your ideal client’s motivations and values. You’ll refine your message so it's speaks directly to the people who will love what you offer.