Brand Materials
Brand Materials is a 12-part series for founders. Across these entries, you’ll explore the foundations of brand strategy: from purpose and positioning to personality, voice, and emotional connection.
Designed to read like a self-guided workshop, each article offers structure without rigidity, inviting you to ask questions, refine your message, and build a brand that feels clear, compelling, and entirely your own.
How To Build Authentic Connection Through Emotional Branding
Connection begins with feeling. This guide explores how to use emotional branding to move beyond features and into connection, making your brand memorable for how it makes people feel.