In Conversation with Strategic Brand Copywriter Chloe Green
Tucked in the high desert town of Sisters, Oregon, Chloe Green is quietly reshaping what copywriting can be — turning it into something more human, more intentional, and far less transactional.
Through her studio, Tend, she helps brands move beyond buzzwords and marketing speak, crafting language that doesn’t just convert, but truly connects. Her path winds through journalism, brand strategy, and a lifelong love of language — all culminating in a creative practice defined by clarity, care, and deep listening.
Chloe’s writing isn’t just something you read — it’s something you feel. In this conversation, she shares her philosophy on writing as relationship-building, the rhythms that guide her creative work, and what it means to tell stories that cultivate trust, meaning, and community.
Who are you?
Hi, I’m Chloe Green, lover of words and curator of stories.
What do you do in your business?
I founded Tend Studio to craft copy that not only drives action but also builds genuine connections. It’s about telling stories that feel human, resonate deeply, and foster real community. We prioritize both strategy and creativity to create work with impact and authenticity.
Where is your current home base?
I’m currently living in Sisters, Oregon, a town that’s small but packed with fresh air and enough space to keep my thoughts from bumping into each other.
What three words describe you best?
Creative, intentional, endlessly curious.
What has your business journey looked like?
My path has curved and wandered but has always been grounded by my lifelong love of words. I studied media and journalism in college, a natural fit for someone who’s been obsessed with storytelling since age five. During university, I dipped my toes into a few things—editorial intern at Create & Cultivate, marketing intern for a boutique skincare brand, and ran social for and was the non-fiction editor of our school's literary mag.
After graduation, I landed a staff writer job at a publishing company. There, I wore a lot of hats—long-form features, SEO-friendly blog posts, weekly newsletters.
But what I fell in love with most was the strategy. I became obsessed with understanding why a piece worked—what made it resonate or drive action. That’s when I began prioritizing the why behind the words.
Eventually, I wanted more. I wanted to tell different, more varied stories, to dive deeper into brand work. I had been building a little freelance community on the side, and I knew I wanted to take the plunge. So, I did. I developed my brand, polished my strategy, and took copywriting courses to make sure I could be confident that I was the one clients would want at the table. Then we launched Tend Studio!
Has there been a significant moment in your past that informed where you are today?
There wasn’t a lightning-bolt moment, but a message that has guided me for years: anxiety and doubt can sit in the car, but they don’t get to drive. I ask myself, “Am I making this choice from a place of fear or low self-worth?” If the answer is yes, I pause. I re-center. And I ask how my highest self would act instead. Not revolutionary, maybe, but it’s a mindset shift that keeps me pursuing the work and life that feels most fulfilling and aligned with my desires.
What does your creative practice look like?
Journaling is my creative home base. Without it, my sense of self drifts. It’s a daily thing. I also find creativity in photography or flowing through a really good yoga sequence. Nature helps, too—my walks through the woods are where the best ideas come knocking. Oh, and cooking. There’s something about chopping vegetables that’s meditative.
Where do you turn to for inspiration?
Poetry. Always poetry. Essays, too. Pinterest is still my eternal mood board. Inspiration finds me through the brands I admire and the people I listen to on podcasts. I hear it in music, in deep conversations, and, more often than not, in total silence.
How do you maintain work-life balance?
Not my finest skill, honestly. I’m not sure work-life balance exists in the way we like to think it does. It feels more like a constant seesaw of priorities, where one side is always demanding more attention than the other. The idea that we can perfectly balance everything all the time feels like a byproduct of the productivity culture we’ve all absorbed.
For me, it’s less about perfect balance and more about recognizing when things have been tipping too far in one direction and trying to pull back—setting boundaries where I can, being okay with imperfection, and remembering that life isn’t something to optimize.
I’ve accepted that I will never be perfectly balanced, some days will be all consuming and other days will be more restful. But I have been attempting to schedule intentional time away from work—whether it’s an afternoon walk, reading, or just unplugging—even during my busiest days. Also, turning off notifications and creating real ‘off’ hours helps me feel like I’m protecting some kind of mental space.
What do you enjoy most about running a business?
It’s still very early days for me, but I’ve found that I absolutely love the independence—the agency to make decisions without needing anyone’s permission. It’s a lot of responsibility knowing that your success (or failure) is on you, but that’s kind of why I was drawn to it in the first place. I also thrive on the variety. Working with multiple clients across different industries keeps things fresh. I’ve yet to feel that dreaded boredom creep in, and I don’t plan on it happening any time soon.
Is there a particular challenge you’ve faced in your business?
Imposter syndrome—my not-so-friendly shadow. Being early in my business journey, I often feel like I’m always wrestling with my own self-doubt. Add to that the fact that self-promotion doesn’t come naturally to me—it’s like standing on a stage when I’m more used to being behind the curtain. But I’ve learned to get comfortable with the discomfort. It’s not about pretending I’m someone else, but rather leaning into the parts of me that are still growing.
What advice would you give to someone starting a business?
The advice I’ve heard over and over—and that I didn’t listen to nearly soon enough—is: perfection is the enemy of good. I’ve wasted too many hours fine-tuning the smallest details when I could’ve been moving forward. Start before you feel ready. The polishing can happen in motion.
Where do you work from?
Ask anyone, and they’ll tell you—catch me at the coffee shop. There’s something about the hum of background noise, my dirty chai in hand, and headphones on that flips a switch for me. That said, I recently finished setting up my home office, and it’s become a close second. It’s all about creating the right flow, whether I’m out in public or tucked into my own space.
What does your desk/studio/workspace look like?
My desk is this beautiful wooden mid-century modern piece that I got from my mom. I’ve made it mine with a candle that signals the start of the workday, some dried flowers in a ceramic vase, and my Papier planner. Behind me hangs some of my own artwork—a project of clay and paint. Out the window I can see Black Butte, a grounding focus point throughout my day. There’s always papers scattered about, journals and planners opened, all filled with chicken scratch, half empty mugs of tea, creative chaos. I like my workspace to feel lived-in, not staged, a space where my mind can wander and ideas can land.
What does a typical day in your studio look like?
Most days, I’m up around 7 a.m., easing into my morning with the usual routine—skincare, supplements, a big glass of water, and a walk with my dog. By 9, I’m at my desk with green tea and breakfast, skimming over my to-do list and trying to impose some structure on the day (though whether that holds is anyone’s guess). I start by clearing out my inbox and getting the more mundane tasks out of the way.
The rest of the day is a mix—client work, social media content, writing newsletter sequences, editing blog posts, and promoting Tend. There’s always a balance between handling the administrative side—sending invoices, doing outreach—and making space for creative work that feels more like building something. The day is rarely linear, but it’s grounded in a few solid stretches of deep work and plenty of room for whatever else comes up.
What are you currently enjoying (reading, listening to, and watching)?
Reading: “All in Her Head: The Truth and Lies Early Medicine Taught Us About Women's Bodies and Why It Matters Today” by Elizabeth Comen. It’s an eye-opening deep dive into the history of medicine’s bias against women and its lingering impact. I also am in the midst of rereading “Big Magic” by Elizabeth Gilbert, launching Tend felt like the perfect time to revisit that book
Listening to: I’m a podcast junkie, especially for admin work. Giggly Squad and Girls Gotta Eat are my go-tos for laughs. For something more introspective, I currently loving Elise Loehnen’s Pulling the Thread and What Now with Trevor Noah. For business inspiration I’ve been tuning in to the Creative Entrepreneur Podcast. When I write, I need silence or instrumental music. My playlist is a carefully curated mix of movie scores and soft instrumental beats.
When do you feel most yourself? What brings you joy?
I feel most myself in those brief, unguarded moments when I'm not performing for anyone, not even for myself—when I’m not trying to understand, explain, or define. It's a bit ironic, I guess, because those are the moments I’m least aware of myself as myself.
That state finds me when I’m in the woods, when I’m free writing, when I’m moving, when I’m in nature, or when I’m with my closest people—those are the times when the layers of expectation fall away. I think joy is this surprise—an intrusion, almost—when the world presses on you in a way that feels pure and immediate, asking nothing from you but to just be in it.
How do you stay grounded?
Nature, unplugged. Walking through the woods with my dog, no podcasts or distractions, is a must. Sure, I sometimes throw in headphones and multitask, but nothing beats the pure stillness of nature without the digital noise. Hiking, swimming in a lake, or just taking a walk with no agenda—that’s my mental reset, my way of staying grounded.
What is something you hope to inspire in others through your work?
I think it’s about reminding people of the magic and weight of storytelling. There’s something so visceral about language—the way a perfectly crafted sentence can make you feel something real and human.
I think we’re losing touch with that power, especially as AI tries to reduce stories to something we can automate. But the brands that can tell a story that speaks to people’s humanity, their desires and heartbreaks, stories that make you pause and feel, are the ones that will stick. Storytelling, when done right, is unforgettable, and I hope to inspire people to tap back into that.
Where to Find Chloe Green:
Website: tendstudio.co
Instagram: @tend_studio
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