Brand Materials
Brand Materials is a 12-part series for founders. Across these entries, you’ll explore the foundations of brand strategy: from purpose and positioning to personality, voice, and emotional connection.
Designed to read like a self-guided workshop, each article offers structure without rigidity, inviting you to ask questions, refine your message, and build a brand that feels clear, compelling, and entirely your own.
The Brand Ikigai Approach to Finding Your Purpose
At the heart of every lasting brand is a deeper purpose. In this entry, you’ll use Brand Ikigai to uncover the why behind your work and learn how to express it in a way that draws in the right people.
Identifying Your Ideal Client (and How to Reach Them)
Speaking to everyone connects with no one. In this entry, you’ll move beyond surface-level demographics to define your ideal client’s motivations and values. You’ll refine your message so it's speaks directly to the people who will love what you offer.
How to Define Brand Values With Soul and Strategy
People don’t just buy products. They buy from brands they trust. This entry shows you how to articulate brand values that shape your business from the inside out and create trust, consistency, and emotional clarity.
How to Vision Cast and Create Direction for Your Brand
This post invites you to pause, zoom out, and articulate what matters most. You’ll define where your brand is going and why, so your direction becomes not just visible, but felt.
Using Mission to Ground Your Brand in Real, Meaningful Work
Your mission turns vision into action. Learn to turn your big-picture goals into a mission that is clear, relevant, and designed to attract your ideal client, for messaging your audience can immediately understand and trust.
How to Make Your Unique Selling Point Unforgettable
What makes you irreplaceable? In this entry, you’ll explore how to distill your unique value into a clear and compelling USP that communicates the unique value only you can provide.
How To Captivate Your Audience With Brand Archetypes
Archetypes offer structure, soul, and familiarity. This guide introduces the 12 core archetypes and shows you how to apply them to shape a brand identity that feels grounded and compelling.
How To Speak Like a Brand That Knows What It Stands For
Voice is more than tone. It’s memory, identity, and connection. In this post, you’ll define your brand’s voice and tone, ensuring that your words feel cohesive, human, and instantly recognizable.
How to Make Your Audience Feel Seen With StoryBrand
A clear story helps people see their place in your brand. This entry introduces the StoryBrand Framework; a client-centered narrative that helps your audience see themselves in your message and understand the journey you take them on.
How To Build Authentic Connection Through Emotional Branding
Connection begins with feeling. This guide explores how to use emotional branding to move beyond features and into connection, making your brand memorable for how it makes people feel.
How to Craft a Website that Connects and Converts
Your website is where story meets strategy. In this final entry, you’ll learn how to design a site that looks beautiful, builds trust, guides action, and quietly does the heavy lifting of conversion.