The Brand & Business Journal
A space for insight, reflection, and thoughtful business-building. Here, you’ll find essays, interviews, and practical tools to help you create with intention—whether you're refining your brand, scaling your business, or simply seeking inspiration.
From Opt-In to Offboarding: Our Entire Flodesk System
A behind-the-scenes look at how we use Flodesk to create thoughtful systems, and how it’s helped us nurture our clients and community.
Business Cards Worth Keeping: Designing for Conversation
Do business cards still matter? Only if they’re intentional. This post explores how thoughtful design can turn a card into a something that feels like an invitation — not just information.
Drag, Drop, Done: How Adobe Express Supports Creative Flow
Being a business owner often means wearing all the hats. But what if you could make the creative side of your business lighter, more intuitive, and dare we say…fun?
Let Go to Grow: A Thoughtful Guide to Outsourcing
Outsourcing isn’t about giving up control; it’s about creating space. Space to focus on what you do best, and scale your business without sacrificing your sanity. Let’s explore how to know when it’s time to outsource, what to delegate, and how to do it without overwhelm.
Rest and Reflect: Finding Purpose in the Post-Holiday Pause
The holiday season is a whirlwind, but what follows doesn’t have to feel like a void. This post explores ways to embrace the post-holiday lull with clarity, creativity, and purpose.
The ROI of Trust: Why Brand Integrity Drives Revenue
Your brand’s integrity shows up in the way you speak, act, and follow through. When your values align with your actions, trust grows — and with it, your capacity for meaningful, sustainable revenue.
Ready or Not: From Side Project to Full-Time Business
If you’re ready to turn your side hustle into something steady and sustainable, this post offers practical steps for building clarity, structure, and momentum.
A Sustainable and Strategic Approach to Your Brand Launch
Launching your business shouldn’t mean burning out. This post offers a focused, grounded approach to pre-launch planning—with tools to support both your business and your well-being.
First Hello to Long-Term Loyalty: Building Client Connection
A thoughtful guide to nurturing client connection — from the first email to the final goodbye.
Sustainable Sales: A Guide to Diversifying Your Income
Tired of chasing clients? Learn how to create passive income streams to build steady, sustainable revenue without the constant hustle.
Black Friday 2024: The Best Tools for Small Business Owners
Reclaim your time, amplify your brand, and simplify your work with our handpicked selection of Black Friday deals crafted for small business owners.
Your Website Launch Checklist: From Domain to Discovery
We’re big fans of checklists as a stress-management strategy. Take your website launch from chaos to clarity with this step-by-step checklist.
The Art of Creating a Holistic Brand Mood Board
A mood board is a collage that is both seen and felt. In this post, we’ll share how to create a mood board that communicates your brand personality at a glance.
Website Legal Templates Made to Protect Your Brand
Safeguard your business with attorney-drafted legal templates designed to protect your website and save you time, all without the cost of a lawyer.
Intention to Action: Sustainability for Modern Entrepreneurs
Sustainability is about intention, not perfection. Discover practical, authentic ways to align your business with values that care for people and the planet.
The Impact of Color Psychology in Branding
Discover how to craft a color palette that feels like you — a perfect blend of emotion, connection, and artistry that makes audiences say, ‘Yes, I need this!’
Styled Creative Mockups that Elevate Your Brand
Learn how customizable mockups can be used to elevate your brand, website, and portfolio.