Brand Materials
Brand Materials is a 12-part series for founders. Across these entries, you’ll explore the foundations of brand strategy: from purpose and positioning to personality, voice, and emotional connection.
Designed to read like a self-guided workshop, each article offers structure without rigidity, inviting you to ask questions, refine your message, and build a brand that feels clear, compelling, and entirely your own.
How To Captivate Your Audience With Brand Archetypes
Archetypes offer structure, soul, and familiarity. This guide introduces the 12 core archetypes and shows you how to apply them to shape a brand identity that feels grounded and compelling.