Jin Lee
Designed By
The Luchia Template by Studio Founded
Fonts Used
Nimbus Sans by URW++
Neue Haas Grotesk by Linotype
Platform
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Behind the Website
The Jin Lee website presents a modernist approach to fashion design. The homepage features tight crops, neutral tones, and a clean grid echo the brand’s emphasis on silhouette, materiality, and gender-expansive tailoring. The use of a modular layout mirrors the modular wardrobe concept itself.
Product pages are stripped back to essentials, allowing fabric texture, construction, and fit to remain the focus. The neutral colour palette reinforces the atelier-like feel, while strong typographic hierarchy supports browsing across made-to-order garments. Customer reviews add a layer of trust and craft-centred storytelling without disrupting the aesthetic.
Jin Lee’s work blends traditional tailoring with contemporary, gender-crossing silhouettes, and the website reflects this ethos through its controlled rhythm, visual discipline, and understated sophistication. The Journal, FAQs, and core principles sections deepen the narrative around slow fashion, hand-making, and customisation, creating a cohesive brand environment. The result is a streamlined, modern digital flagship that elevates the made-to-order experience and positions Jin Lee as a designer with craft and conceptual focus.
