Jin Lee
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Designed By
The Luchia Template by Studio Founded
Customized by Jin Lee
Fonts Used
Nimbus Sans by URW++
Neue Haas Grotesk by Linotype
Platform
The Jin Lee website presents a modernist approach to fashion design. Tight crops, neutral tones, and a disciplined grid reflect the brand’s focus on silhouette, materiality, and gender-expansive tailoring. Built on the Luchia template and customized by Jin Lee, the modular layout mirrors the logic of the wardrobe itself: considered, flexible, and intentional.
Product pages are reduced to essentials, allowing fabric, construction, and fit to take precedence. A restrained color palette reinforces an atelier-like atmosphere, while clear typographic hierarchy supports browsing across made-to-order garments. Customer reviews are integrated with subtlety, adding credibility and craft-led storytelling without interrupting the visual language.
Jin Lee’s practice bridges traditional tailoring and contemporary form. The website reflects this balance through controlled pacing, visual discipline, and understated confidence. Journal entries, FAQs, and core principles extend the narrative beyond the shop, grounding the brand in ideas of slow fashion, hand-making, and customization. The result is a streamlined digital flagship that elevates the made-to-order experience and positions Jin Lee as a designer with both conceptual clarity and technical depth.
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