Little Eyes
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The Little Eyes website opens with a dreamy, analogue-style hero video. A muted, natural palette and film-like textures evoke soft morning light and small, ordinary moments. The restrained layout and gentle typography create a sense of calm and trust, making the site feel closer to a picture book opening than a conventional e-commerce homepage.
Designed and built as a bespoke site by Studio Founded, the structure is carefully paced. Brand values, storytelling, and product information unfold in quiet, readable sections that mirror the cadence of children’s narratives. Illustrations and product photography are given space to breathe, allowing parents and carers to understand the tone, care, and intention behind each book without visual noise.
As an independently published imprint, the site also functions as a subtle credibility-builder. Clean navigation, generous spacing, and high-quality imagery establish confidence while maintaining an approachable softness.
Narrative and imagery work in tandem throughout. Candid family photographs and behind-the-scenes moments extend the brand into something lived-in rather than styled. The result is a digital space that honours childhood, creativity, and slow, meaningful moments shared with little ones.
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