Inside Kalina: The Squarespace 7.1 Template for Creative Services
Launching your website isn’t just about having a place for your business online. It’s about building a space that’s actively working to grow your audience, book clients, and build a presence for your brand.
Kalina, our best-selling Squarespace template, was created to do exactly that. When we created Kalina, we weren’t just thinking about what would look beautiful (though, yes, that matters). We were thinking about how it feels to arrive somewhere that’s both artful and strategic. A site that naturally earns trust and guides your visitors to take action.
In this post, we’re pulling back the curtain on Kalina: the design decisions, the strategy layered into each page, and how it’s helped business owners around the world launch faster, sell with more ease, and build brands that grow.
The post contains affiliate links, which means we may receive a small commission if you make a purchase. We only recommend resources we love and trust. You can find our affiliate disclosure here.
The Inspiration & Ideas Behind Kalina
When creating Kalina, we wanted to capture a space that invites your audience to pause and stay awhile. A space that draws focus to what matters most: your work, your offers, and your story.
The layout is designed to feel calm and uncluttered, making it easy for visitors to find what they need, understand what you offer, and feel confident taking the next step — whether that’s booking a service, reaching out, or making a purchase.
Visually, Kalina leans into warm minimalism: clean lines, considered typography, and purposeful whitespace. Pages are carefully structured to guide your visitors by highlighting your offers, building trust, and removing friction from the buying/booking journey.
Editorial design principles were a major inspiration for Kalina. Like a thoughtfully designed magazine, each elements is curated with clean design, a structure grid-style layout, and a rhythm that invites exploration.
Kalina was built to help you capture attention, earn trust, and make it easy for your audience to say ‘yes!’
Kalina's Design Features and Strategy
When designing Kalina, we leaned into an editorial structured grid layout with clean section borders. The goal was to create a sense of order and clarity, giving your content a strong foundation while allowing for flexibility in how you tell your story. It's perfect for service-based businesses, creatives, and entrepreneurs who want to showcase their work in a clean, elevated way without feeling boxed in.
One of our favorite features is the tabbed content section. Think of it like creating ‘folders’ for your content, so your audience can explore what they’re interested in, without feeling overwhelmed by too much content on the page at once. It keeps your site feeling airy, while still offering depth when people are ready to dig in.
We chose multi-font headings, mixing a modern sans-serif paired with an elegant italic serif. This subtle play between fonts brings in a sense of personality, a little unexpected touch that feels tailored, making your brand feel thoughtful and distinctive.
What Makes the Kalina Template Different
So, what exactly what makes Kalina different?
It’s made for trust and conversion
Kalina was designed to guide your audience through a thoughtful journey. Every page layout and flow between sections is structured to build trust, keep visitors engaged, and make it easy for them to take the next step.
It’s designed for long-term growth
Whether you're offering services, selling products, launching a course, or doing all three, Kalina is built to grow with you. It comes with all the essential pages you need (shop, services, portfolio, about, journal, FAQ, sales pages, contact, and more) giving you the freedom to expand or pivot your business without needing a full redesign. It’s a foundation built for multi-passionate entrepreneurs, creatives, and evolving brands.
It’s focused on brand experience
Kalina isn’t about slapping up a page — it's about creating a space that feels curated, elevated, and deeply considered. It’s designed to help you build a brand that feels established and premium, allowing you to position yourself as a trusted expert and charge what your work is truly worth.
The Kalina Template’s Features
Kalina comes with features designed to make your website not just beautiful, but strategic, intuitive, and ready for growth:
Editorial Layouts and Featrures
Customizable split sections: Kalina includes custom-coded split section layouts that allow you to create editorial-style designs that go beyond standard Squarespace capabilities. They’re easy to customize without touching code.
Tabbed content: The custom tabbed sections give Kalina an editorial edge, letting you "file" information neatly so visitors can explore without feeling overloaded. Tabs keep your pages clean, while still offering depth when people want to dive deeper.
Multi-font headings: Kalina comes with pre-coded multi-font headings, blending modern sans-serif and elegant italic serif fonts. This layered typography brings depth and style to your site without the need for custom code.
Built-In Selling Tools
Styled store and sales page: Kalina includes a fully styled store, product pages, and a dedicated sales page — designed to make selling products, subscriptions, or memberships easy and beautiful.
Strategic Services Pages: Kalina includes thoughtfully designed services pages that make it easy to clearly present what you offer, guide visitors through your process, and encourage them to take the next step.
Contact page: The contact page makes it easy for visitors to book consultations with you and includes the option to integrate Acuity Scheduling, so you can book client consultations directly from your site, making the process as easy as possible to increase conversions. The easier you make it for people to connect and book, the more inquiries and conversions you’ll see — turning interest into action without friction.
Marketing and Growth Tools
Journal: The built-in Journal allows you to share thought leadership and SEO-driven content, keeping your audience interested and helping you attract new clients through search.
CRM tools with Squarespace Project Management: A new Squarespace feature we love is Project Management, a tool that lets business owners manage their CRM directly from their site to simplify workflows. You can manage projects, send proposals, and create invoices directly from within your site.
Memberships and Digital Products: Easily sell memberships, courses, workshops, and other digital products through Squarespace’s built-in tools. Perfect for expanding your offerings and creating new revenue streams as your business grows.
Squarespace Email Campaigns: Connect the newsletter form to Squarespace Email Campaigns to send newsletters, keep your audience up-to-date, and welcome them to your business with a warm Welcome Sequence.
Performance and Experience Features
Performance: Kalina is structured for SEO, loads quickly, and earns top scores for accessibility and best practices (100/100 via Google Lighthouse).
Mobile-Responsive Design: Kalina looks as beautiful on mobile as it does on desktop.
Everything That Comes With Kalina (Beyond the Template)
Kalina isn’t just a beautiful Squarespace template — it’s a launch kit designed to help you build, customize, and grow. Here’s everything you’ll get when you choose Kalina:
Exclusive Squarespace Perks
25% off your first year of Squarespace (plus a free domain) when you sign up for an annual plan through our link.
An extended 12-month Squarespace trial — giving you extra breathing room to build without the pressure of a ticking clock.
Friendly, Personal Support
30 days of email support after purchase.
Stuck on a question? Need a second pair of eyes? We’re here to help — simply reach out and ask.
The Studio Founded Resource Suite
Squarespace Tutorial Library: Easy-to-follow videos made specifically for Studio Founded templates (no confusing tech jargon).
Launch in 6 Days Plan: A daily guide designed to take you from blank page to live website in just six days.
Launch and SEO Checklists: Printable, easy-to-follow lists to make sure everything behind the scenes is polished and optimized.
Curated Growth Resources: Additional tips and tools to help you market, grow, and scale once your site is live.
Studio Founded Affiliate Program
Once your site is launched, you can join the Studio Founded Affiliate Program and add your personal affiliate link to your site credits. Every time someone clicks your link and purchases a template, you earn commission — a simple way to start earning back from your investment.
Websites Launched With Kalina
Kalina was designed to be versatile, spacious, and layered. One of the things we’ve loved most is seeing it adapt to so many different brands who have filled it with their own voice, style, offers, and values. Here are a few examples of Kalina in action:
How it Works
Launching your website shouldn’t feel complicated or overwhelming. With Kalina, we’ve made it simple: everything you need to go from blank page to beautiful, strategic website is already built in — with support along the way. Here’s what happens when you choose Kalina:
Template Installation
We’ll install your template for you and share access within 48 hours — ready for you to start customizing.
Design and Customization
Change the fonts, tweak the colors, swap the layouts — or keep the original style. Kalina was intentionally designed to give you a beautiful framework and the creative freedom to make it your own.
Step-by-Step Guides and Support
You won’t be left figuring it out alone. Every template comes with detailed video tutorials, easy-to-follow walkthroughs, and friendly email support if you ever need a hand.
Kalina was made to help you launch in days, so you can spend more time growing your brand, connecting with your audience, and doing the work you love.
Concluding Thoughts
Imagine opening your laptop, pulling up your website, and feeling proud. Not stressed, not embarrassed. A site that doesn’t just exist online, but actively supports your business by attracting aligned clients, showcasing your best work, and growing with you as you grow your offers and reach new audiences.
Kalina is the starting point for a brand presence that feels elevated, spacious, and strategic. A place where your ideas, your services, and your creativity are framed with care.
It’s more than just a template. It’s the confidence to share your work boldly, connect more deeply, and start growing your business with clarity and ease.
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