12 Passive Income Ideas for Squarespace Digital Products

A person holding a glass and sheets of paper.

Squarespace Digital Products is a feature that helps you turn your knowledge, creativity, and expertise into something tangible, timeless, and profitable. It’s not just about selling, but about sharing what you know in a way that creates value and connection.

From video tutorials and curated courses to beautifully designed templates and guides, digital downloads allow you to craft offerings that resonate deeply with your audience. With this feature, you can build a sustainable, flexible business that grows with you, earning income not just while you work, but while you rest, explore, and create.

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What are the advantages of digital products?

  • SCALABILITY

    Unlike physical goods, digital products have no production or shipping limits. Whether you sell ten or ten thousand, your costs remain the same. This limitless potential allows your offerings to grow with your audience, delivering value at scale without adding complexity.


  • FLEXIBILITY

    Digital products free you from the constraints of time and place. Whether you’re working from your favorite café, traveling, or enjoying time at home, your products can sell themselves. They empower you to design a business that fits seamlessly into the life you want to live.


  • PASSIVE INCOME

    Once you’ve created and launched your digital product, it can continue to sell with little day-to-day effort. While customer support or occasional updates may be needed, the bulk of the work is done upfront. For many entrepreneurs, this is as close to passive income as it gets—earning while you sleep, explore, or dream up your next idea.

The Squarespace Digital Products lading page.

15+ Digital Product Ideas

Looking to create and sell digital products on Squarespace but not sure where to start? Here are over 15 inspiring ideas to help you craft offerings that align with your expertise and connect meaningfully with your audience:

  1. Workbooks and Guides

    Transform your expertise into a structured, valuable resource with workbooks or guides tailored to your niche. Perfect for audiences who aren’t ready for a premium service, these digital downloads provide a more accessible way to learn from you while earning you passive income. Think step-by-step processes, actionable exercises, or in-depth insights that showcase your knowledge.


  2. Exclusive Membership Content

    With Squarespace’s membership features, you can create a space for your most dedicated followers. Offer exclusive content such as private blogs, behind-the-scenes videos, or members-only guides. This not only builds a loyal community but also generates recurring revenue, fostering deeper relationships with your audience.


  3. Courses

    Create an engaging online course that reflects your passions—whether it’s creative skills, business strategies, or personal growth topics. Squarespace Digital Products makes it simple to bundle video lessons, downloadable resources, and assessments into a polished experience.


  4. Templates

    Offer templates for resumes, invitations, social media posts, or even Squarespace websites. These time-saving tools cater to busy individuals and businesses looking for ready-made design.


  5. Printables

    From planners and habit trackers to meal plans and goal-setting worksheets, printables are practical products that customers can download and use instantly. These are perfect for helping your audience bring organization and intention into their lives.


  6. Stock photos

    If you’re a photographer, turn your portfolio into a revenue stream by selling high-quality stock photos or styled mockups. Designers and small businesses are always on the lookout for unique, professional visuals.


  7. Presets and filters

    Photographers and editors can share their expertise through Lightroom presets or photo filters. These tools help others achieve a polished aesthetic effortlessly, making them a valuable digital product for creative audiences.


  8. Digital art and illustration

    Selling your artwork as digital downloads is a seamless way to monetize your creativity. Offer printable wall art, clip art collections, or illustrations that your audience can use personally or commercially, without the hassle of managing inventory or shipping.


  9. Print-on-demand products

    Collaborate with print-on-demand services to turn your designs into tangible items like mugs, t-shirts, and phone cases. Squarespace integrates easily with platforms like Printful, letting you focus on creating while leaving the production and shipping to them.


  10. Video tutorials

    Share your expertise through short, actionable video tutorials. Whether you’re a fitness coach, graphic designer, or marketing consultant, these videos allow you to connect with your audience in a personal, impactful way while teaching them something new.


  11. Scripts and Copy Templates

    Save your customers time and effort by providing pre-written scripts and templates for emails, job interviews, sales pitches, or speeches. These tools empower others to communicate effectively with confidence.


  12. Spreadsheets and Trackers

    Create practical spreadsheets for budgeting, project management, social media scheduling, or fitness tracking. These are perfect for customers who value organization and streamlined processes.

The Kalina Squarespace template.

Concluding Thoughts

Digital products let you step outside the constraints of hours worked or places traveled, giving you the chance to create on your own terms. If you’ve been holding back, waiting for the right moment, consider this it. The tools are here, the ideas are yours, and the space to create is wide open. Squarespace makes it simple to begin, but it’s your unique voice and perspective that will make it special.

When you’re ready to take that first step, explore our collection of thoughtfully designed Squarespace templates. They’re here to help you share your work beautifully and intentionally — because the world is waiting for what only you can create.

 

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