How to Build a Squarespace Instagram Link in Bio Page
Instagram gives you just one link in your bio, and most businesses use tools like Linktree as a way to share multiple links at once. The trade-off is that it sends your audience to a Linktree that isn’t hosted on your own site.
By creating a “link in bio” page directly in Squarespace, you bring that touchpoint back under your own brand. It carries your design, keeps traffic directed to your site, and can offer everything from opt-ins and product highlights to campaign launches.
In this guide, we’ll look at why hosting your bio links on Squarespace is a smarter move, how to set one up, and simple ways to make it work strategically for your business.
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Why Build Your Instagram Linktree on Squarespace?
There’s nothing wrong with third-party tools like Linktree, which are quick and convenient. But sending people to a page that doesn’t reflect your brand can feel like a missed opportunity.
A Squarespace link in bio page keeps your links on your own site. Instead of a generic template, your audience lands on a space that feels like part of your website: styled with your fonts, colors, and images.You can weave in opt-ins, featured products, or upcoming events.
Your bio link becomes part of your brand experience, guiding people deeper into your world while keeping them on your site, which is best for SEO growth.
How to Build Your Squarespace Link in Bio Page
Creating a custom link in bio page in Squarespace is simple, but the real value comes from shaping it intentionally. Here’s a step-by-step process to set yours up:
Create a new page
In your Squarespace dashboard, add a blank page and name it something like Instagram Links to keep it organized. You’ll want it short, clean, and distraction-free.
Add your links
Use button blocks or text links to direct people where you want them most — your shop, your latest blog post, a services page, or an opt-in freebie. Think quality over quantity: too many choices can dilute focus.
Style your page
Match the fonts, colors, and spacing to your brand so the page feels like an extension of your site. Even this small touchpoint should carry your identity.
Keep it clean
Toggle off the header and footer. This way, your visitors see only the links and content you’ve chosen.
Go live
Once you’re happy with the layout, publish the page and copy its URL (e.g., yourwebsite.com/links). Add it to your Instagram bio, and you’re ready.
Optional: If you want your buttons aligned perfectly, you can add a little CSS in Page Settings > Advanced > Header Code Injection. It’s not essential, but it can make things look extra tidy:
<style>
/* Equal Width Buttons */
.sqs-block-button-element { width: 70% !important; }
</style>Tips for Designing a Link in Bio Page
Here are some tips for making the most of a bio links page:
Prioritize important links
Don’t overwhelm visitors with a dozen options. Highlight three to five key links that align with your current goals — whether that’s selling products, booking services, or growing your newsletter.
Keep content up-to-date
Regularly update your links and visuals to reflect your latest launches, blog posts, or promotions, and make sure you don’t leave broken links up.
Design Mobile-First
Since most Instagram users browse on their phones, make sure your Linktree is mobile-friendly.
Add value
This page can do more than redirect traffic. Add a newsletter opt-in, a discount code, or a featured product highlight to encourage deeper connection.
Track Performance
Use Squarespace’s built-in analytics to understand which links are getting the most traction.
Squarespace Templates (With Built-in Bio Links Page)
Your Instagram bio link is often the first step someone takes from social media into your world. If that step feels cohesive and intentional, it sets the tone for the rest of their experience with your brand.
That’s why our Squarespace templates include a pre-designed bio links page as part of a wider system of 12+ strategic pages. Instead of piecing things together, you start with a foundation where every touchpoint — from your homepage to your Instagram link — works in harmony. It’s design, but also strategy: guiding visitors seamlessly from discovery to deeper engagement.
With each template, you also receive a free domain and 25% for your first year with any Squarespace annual subscription.
Concluding Thoughts
Your Instagram bio link may seem like a small detail, but it plays a big role in how people move from social media into your business. By hosting it on Squarespace, you can build a branded entry point that keeps traffic on your site, aligns with your design, and opens the door to deeper connection.
It’s a simple shift that turns a functional tool into part of your overall strategy. Instead of handing that moment to a third-party service, you keep it in-house, building trust and consistency.
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