How to Build a Squarespace Link in Bio Page
Instagram gives you just one link in your bio, and most businesses use tools like Linktree as a way to share multiple links at once. The trade-off is that it sends your audience to a Linktree that isn’t hosted on your own site.
By creating a link in bio page directly in Squarespace, you keep traffic on your own site while maintaining full control over branding. The page can reflect your fonts, colours, imagery, and overall design system.
In this guide, we’ll explore how to create a Squarespace link in bio page.
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Why Build Your Instagram Link in Bio on Squarespace?
There’s nothing wrong with third-party tools like Linktree, which are quick and convenient. But sending people to a page that isn’t directly on your website can feel like a missed opportunity.
Building it directly in Squarespace keeps your links on your own site, and instead of a generic template, your audience lands on a space that feels like part of your website. It can be styled with your own fonts, colors, and images, and you can weave in newsletter opt ins and contact forms.
How to Build Your Squarespace Link in Bio Page
Here’s a step-by-step guide to setting up your own custom link in bio page on Squarespace:
1. Create a new page
In your Squarespace dashboard, go to Pages > Add a blank page.
2. Name the page
Return to the Pages panel and click the cog icon on your new page to open page settings. Give the page a custom title and URL slug, something like “Instagram Links”.
3. Add your links
Use button blocks or text links to direct people where you want them most. It could be your shop, your latest blog post, a services page, or an opt-in freebie. Think quality over quantity: a few clear links are better than too many, which can feel overwhelming.
4. Style your page
Your page will use the same fonts and colors as the rest of your site, but ensure it all looks cohesive with the same styling and imagery.
5. Turn off the navigation
Return to Page Settings > Navigation > Toggle off the page header and footer. This way, your visitors see only the links and content you’ve chosen on this page. This removes distractions and keeps focus on your chosen links.
6. Go live
Once you’re happy with the layout, publish the page and copy its URL (e.g., yourwebsite.com/links), and paste it into your Instagram bio so your followers can discover it.
Tips for Designing a Link in Bio Page
Here are some tips for making the most of a bio links page:
Prioritize important links
Don’t overwhelm visitors with a dozen options. Highlight three to five key links that align with your current goals — whether that’s selling products, booking services, or growing your newsletter.
Keep content up-to-date
Regularly update your links and visuals to reflect your latest launches, blog posts, or promotions, and make sure you don’t leave broken links up.
Design mobile-first
Since most Instagram users browse on their phones, make sure your link in bio page is mobile-friendly.
Add value
This page can do more than redirect traffic. Add a newsletter opt-in, a discount code, or a featured product highlight to encourage deeper connection.
Track performance
Use Squarespace’s built-in analytics to understand which links are getting the most traction.
Squarespace Templates With Built-in Link in Bio Page
Our collection of Squarespace templates all include a pre-designed bio links page, along with a collection of 12+ strategic pages. Alongside your homepage, services, about page, portfolio, blog, and sales pages, your link in bio page helps guide visitors from discovery to engagement.
If you’re building a Squarespace website from scratch, starting with a template that includes a purpose-built link in bio page ensures that even your smallest entry point reflects the same care as the rest of your site.
FAQs
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Focus on three to five key destinations that align with your current goals. This might include your shop, services, latest blog post, a lead magnet, or a campaign page. Clarity and prioritization matter more than quantity.
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Open Page Settings for your link page and toggle off the header and footer. This creates a focused layout without navigation distractions, which is ideal for link in bio pages.
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Buttons are generally more effective, especially on mobile. They’re easier to tap, more visually clear, and help create strong hierarchy. Text links can feel subtle and are easier to miss.
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It can help channel Instagram visitors directly into your website experience rather than to a third-party tool. While it doesn’t automatically increase traffic, it can improve how effectively that traffic converts and engages.
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Yes. Squarespace’s built-in analytics can show page views and traffic sources. You can also use UTM parameters or external analytics tools if you want more detailed tracking.
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Yes. Consistency builds trust. Using your brand fonts, colors, and imagery creates a seamless transition from Instagram to your website.
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It depends on your priorities. Third-party tools are quick and convenient. Hosting your links on Squarespace offers greater control, brand cohesion, and keeps visitors within your own ecosystem.
Concluding Thoughts
Your Instagram bio link is often the first step someone takes from social media into your website. Hosting it on Squarespace turns that step into a branded experience rather than a handoff to a third-party tool.
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