How to Build a Squarespace Link in Bio Page (Step-byStep)

Instagram used to only give you one link in your bio. You can now add multiple links, but you might still want a branded experience or space to add extra content like email sign ups, images, and downloads.

Creating a Link in Bio page in your Squarespace* website keeps your Instagram traffic directed to your own website instead of a third party. It’s also customizable, so you can build a branded experience, styled with your fonts, colors, and images, and add elements like newsletter sign ups, contact forms, galleries, videos, and buttons.

In this guide, we’ll guide you through how to build a custom Squarespace Link in Bio page.

Affiliate disclosure: Some of the links in this article are affiliate links, marked with an asterisk (*). Studio Founded may receive a commission from qualifying purchases made through these links, at no additional cost to you. You can read our full affiliate disclosure here.

The Lucera Squarespace photography template.

The Lucera Squarespace template for photographers.

What are Squarespace Bio Sites?

Let’s start by looking at Squarespace Bio Sites*, Squarespace’s Link in Bio tool with premade templates. Bio Sites have some beautiful design options, and they’re fast and easy to set up. If you just need a simple Link in Bio, this is a great option, but if you would like full control and customization, we recommend following the steps below to build a custom Link in Bio page inside your website.

How to Build a Squarespace Link in Bio Page

Building a Link in Bio in Squarespace means creating a new page, adding your content, and hiding the navigation. Here’s how:

I. Create a New Page

In your Squarespace dashboard, go to Pages > Add a blank page to create your page.

A screenshot of adding a new blank page in Squarespace.

II. Name the Page

Return to the Pages panel and navigate to your Link in Bio page. Click the cog icon next to the page title to open Page Settings, and give the page a custom title and URL (something like /instagram-links).

A screenshot of Squarespace page settings.

III. Add Your Link in Bio Links

Use Button Blocks or text links to create your Lin in Bio links.


IV. Turn Off Page Navigation

Go to Page Settings > Navigation > Toggle off the page header and footer. This way, visitors can’t see your sitewide header and footer, and can only see the links you’ve added to your Link in Bio.

A screenshot of the Squarespace page navigation settings.

V. Take Your Link in Bio Page Live

Publish the page and copy its URL into your Instagram bio so your followers can visit it.


Tips for Designing a Link in Bio Page

There are a few things to keep in mind while designing your page:

Prioritize important links

Too many links can be confusing, so focus on the key links that take visitors to your most important content.

Keep links updates

Make sure your links are kept up-to-date so you’re not directing visitors to 404 pages.

Design mobile-first

Make sure your Link in Bio page is mobile-friendly and that links can be easily clicked on small screens.

Add value

Use your Link in Bio page to share additional value, like a newsletter opt-in freebie, discount code, or featured product.


Shop Squarespace Templates

Our collection of Squarespace templates all include a pre-designed bio links page as part of a collection of 15+ art-directed pages, an extended 12-month Squarespace trial, and a 25% discount on your first year of Squarespace with an annual plan.



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Studio Founded

Studio Founded is a full-service studio offering strategy, visual identity, and digital experience. Led by Hannah Shaw, our work is shaped by craft, narrative, and timelessness. As a deliberately small team, each project is personal and considered.

https://www.studiofounded.com
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