A Complete Guide: How To Setup a Shop on Squarespace
Ready to learn how to setup a shop on Squarespace? Say goodbye to the headaches of third-party platforms that take a slice of your earnings. With Squarespace, you can craft an online store that’s streamlined, stylish, and fully under your control.
This guide will walk you through designing and launching your first store with Squarespace 7.1.
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Why Choose Squarespace for Your Online Store?
Squarespace stands out as the perfect platform for small business owners who value simplicity, design, and functionality. Here’s why Squarespace might just be the best choice for your shop:
All-in-One Platform
Squarespace offers everything you need to set up and run your store in one place, from beautiful design tools to e-commerce functionality, and built-in marketing features. You don’t need to juggle multiple platforms or plugins to manage your store.
Sell a Range of Offerings
Squarespace lets you sell virtually anything. Whether you’re offering physical products, digital downloads, services, subscriptions, memberships, or online courses, it has the tools to sell them.
Features for Selling Made Simple
Squarespace enhances your customer experience with advanced e-commerce features like product reviews to build trust directly on your product pages, subscriptions and memberships to manage recurring payments or offer exclusive content, and product add-ons that let customers bundle or customize their purchase with options like gift wrapping or upgrades.
Integrations with Etsy and More
Already selling on another platform? Squarespace makes it simple to integrate with platforms like Etsy. Easily import your product listings, reviews, and details to unify your sales under one streamlined system.
Integration with Printful and Other Apps
If you’re in the print-on-demand business, Squarespace integrates seamlessly with apps like Printful to simplify fulfillment. Connect your store to automatically create and ship custom products without managing inventory.
Easy-to Edit Templates
Whether you're selling physical products, digital downloads, or services, Squarespace offers beautiful templates. Each template is fully customizable, so your store will feel like an authentic extension of your brand.
User-Friendly Interface
You don’t need to be a tech expert to create an online store. Squarespace’s drag-and-drop builder makes it easy to customize layouts, add products, and manage your website without writing a single line of code.
Built-In SEO and Marketing Tools
Squarespace makes growing your store simple with tools to optimize for search engines, share on social media, and build email campaigns, all without needing third-party apps.
Tax and Shipping Integrations
With integrations like TaxJar, Squarespace automates your tax calculations, ensuring compliance across regions. For physical products, it’s easy to set up custom shipping options that fit your business needs.
Creating Your Store
To get started, navigate to the Pages Panel and click the + icon. From there, select Collections -> Store. This will add a new store collection page to your website.
While you're building out your store and adding your products, you can keep the store page in the Not Linked section. This allows you to work on it privately before making it public. Once you're ready to launch, you can move the store page to the Main Navigation area. Alternatively, you can click the cog icon on your Store page to open Page Settings and visit General -> Password to password protect the page.
When you add your Store page, you will be prompted to choose between several pre-designed page layouts. Don't worry if you're unsure which layout to choose just yet, as you can always change it later. You'll also have the flexibility to customize the look of your store by adjusting product fonts, colors, and spacing.
Adding Payment Methods
In the Commerce Panel -> Payments, you can connect your payment processors, including Stripe, PayPal, ApplePay, and AfterPay (depending on your product and region). You can set your store’s currency in Commerce -> Payments -> Settings.
Design the Product Page
Take some time to make your product pages visually appealing and aligned with your brand. Craft a clean and user-friendly design that resonates with your target audience.
To customize the design, open a product and select Edit Design from the top left-hand corner to open Site Styles. From there, you can adjust image sizing, layouts, spacing, and even add a lightbox or breadcrumbs.
Site Styles can be used to update the fonts and colors on your product pages. You can also turn on related products via the Commerce Panel -> Related Products to pull in similar products and keep visitors exploring the site.
Uploading Your Products
Start by removing any demo products that Squarespace automatically adds. Then, add your own products to your store.
Squarespace offers different product types, such as physical products, digital products, services, subscriptions, and gift cards. Each product type comes with its unique features and offerings:
Physical Products: Physical products require shipping to your customer or pickup by your customer.
Digital Products: Digital products allow you to upload a file for download by your customer.
Services: Use the services option to add a service to your online store.
Subscriptions: Set up a subscription to charge your customer a recurring fee.
Gift Cards: Offer a range of gift cards to your customers, so they can access a digital gift card to be redeemed in your store.
For physical products, ensure you provide accurate shipping options and information. If you're selling digital products, you can easily upload the files for customers to download. Services can also be added to your online store, allowing customers to book and schedule appointments. Subscription-based products enable you to charge customers recurring fees, while gift cards provide a versatile gifting option.
If you already have an Etsy store, you can effortlessly import your products and details into Squarespace by selecting Import from Etsy.
When adding your products, be sure to provide all the necessary information, including the name, price, description, thumbnail image, gallery, category, related products, and shipping options (for physical products). You can also use the Additional Information section to add images, text, videos, or accordions to provide as much relevant information to your customers as possible. This is a great space to include product FAQs.
Turning on the Cart and Customer Accounts
Make it easy for customers to keep track of their purchases by adding a shopping cart. To ensure customers can access their cart, select Edit Site Header -> Elements and enable the shopping cart. You can choose between text or a cart icon and customize its appearance to match your brand.
Next, turn on customer accounts in Commerce -> Customer Accounts, so customers can access their accounts and revisit past purchases.
Asking for Reviews
Reviews are essential for building trust with potential customers and encouraging them to make a purchase.
The first option is to import reviews from Etsy by visiting the Commerce Panel and selecting Reviews -> Import from Etsy. From there, you will be prompted to log in and begin importing.
The second option is to start generating reviews from products sold on your site. Turn on product reviews by opening the Commerce Panel -> Product Reviews. Switch the Request Reviews toggle on.
Creating Sales Pages
A sales page is a standalone webpage designed to guide visitors toward a specific goal, like purchasing a product, signing up for a service, or joining your email list. Unlike a product page, which focuses on a single item, a sales page takes a broader approach, telling a story that connects emotionally with your audience while addressing their needs. It often includes persuasive copy, testimonials, and a clear call-to-action (CTA).
To create a sales page in Squarespace, go to the Pages Panel and click the + icon, then choose a Blank Page or start with a pre-designed template.
Use the intuitive drag-and-drop editor to add content blocks like images, text, buttons, and testimonials. Customize the fonts, colors, and layout to align with your brand, keeping the design clean and intentional. A well-designed sales page not only highlights your offer but also builds trust and inspires action.
Looking for a sales page that sells? Our professionally designed Squarespace templates are made with small business owners in mind, featuring fully optimized, conversion-focused sales pages that turn visitors into customers. Whether you're launching a new product or growing your brand, these templates make it easy to create a sales page that connects and converts.
FAQ
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Definitely. Squarespace is designed to be user-friendly with plenty of resources and templates that simplify the setup process—even for first-time store owners.
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Yes! Squarespace supports physical products, digital downloads, services, subscriptions, and even gift cards. Each product type comes with customizable features to fit your business needs.
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Absolutely! Squarespace’s design tools allow you to tweak layouts, fonts, colors, and more at any time, ensuring your store evolves with your brand.
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Squarespace integrates with Stripe, PayPal, Apple Pay, and AfterPay (availability depends on your product and location). You can easily set up payment methods under the Commerce Panel → Payments.
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Squarespace allows you to import product details directly from Etsy via the Commerce Panel → Import feature, saving you time and effort.
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Yes, Squarespace integrates with third-party shipping services like ShipStation, making it easy to calculate shipping rates and print labels. You can manage these settings under the Commerce Panel → Shipping.
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Yes, Squarespace lets you create promo codes, automatic discounts, and sales campaigns directly from the Commerce Panel → Discounts.
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Absolutely. Squarespace supports subscription-based products, allowing you to set recurring payment options under each product listing.
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Squarespace integrates with TaxJar to automate sales tax calculations and filings for U.S.-based stores. Once integrated, TaxJar will calculate taxes at checkout based on your customers' location, saving you time and ensuring compliance. You can set this up in the Commerce Panel → Taxes.
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Squarespace makes it easy to manage reviews directly within the platform. To enable product reviews, navigate to the Commerce Panel → Product Reviews and switch on the Request Reviews toggle. You can also import reviews from Etsy by visiting Commerce Panel → Reviews → Import from Etsy, logging in, and syncing past reviews to build trust with your new audience.
Concluding Thoughts
Congratulations! Now you know how to setup a shop on Squarespace. Whether you're selling physical products, services, or digital downloads, use your store to increase your reach, generate passive revenue, and diversify your income.
Your store is a space to share your passion, connect authentically with your audience, and grow intentionally. Our Squarespace templates are designed to help you do just that, with ease and elegance. They include 12+ pages (including a store, styled product pages, and a Sales Pages) and 20% off your first year with any Squarespace annual subscription.
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