10 Benefits of Choosing Squarespace for Your Website

Still life objects.

Building a website for your business can feel like a daunting task, especially when faced with so many platform choices. How do you choose the one that’s right for you?

As small business owners, we know your time is precious. You want to focus on growing your business, not wrestling with complex website tools. In this post, we’ll explore 10 key benefits of using Squarespace for your website, showing you how it can save you time, simplify your workflow, and elevate your brand online.

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Automatic Updates

As a small business owner, your time is your most valuable resource, which is why we love Squarespace as a means of taking the hassle of website maintenance off your plate. With automatic updates and built-in security measures, your site will always run smoothly without you needing to lift a finger.

Unlike platforms like WordPress, where you might spend hours maintaining plugins or manually updating templates, Squarespace handles it all for you. This saves you time andreduces the risk of technical glitches or vulnerabilities.

Beginner-Friendly Design Tools

Designing a beautiful, professional website shouldn’t require a degree in web design. Squarespace’s intuitive design tools are made with beginners in mind, so you can build with ease.

Features like the drag-and-drop editor (7.1 Fluid Engine), in-built font collection, pre-made pages, and option to add custom code and plugins lets you customize your site to reflect your brand. Whether adding text, images, sliders, accordions, galleries, buttons, contact forms, or Instagram feeds, Squarespace’s simplicity ensures everything looks polished and cohesive.

E-Commerce Features

Selling online doesn’t have to feel complicated. Squarespace E-commerce offers features to help you run a professional online store, whether you’re selling physical products, digital downloads, services, subscriptions, or members-only content. Here’s what makes Squarespace e-commerce a standout:

  • Payment Options: Support for Stripe, PayPal, and Afterpay ensures you can meet your customers’ preferences at checkout.

  • Abandoned Cart Recovery: Automatically follow up with customers who didn’t complete their purchase, helping you recover lost sales.

  • Discounts and Promotions: Easily set up coupon codes, sales, and special offers to drive revenue and customer loyalty.

  • Collect Customer Reviews: Build trust by gathering and displaying reviews directly on your product pages.

  • Automate Order Notifications: Keep customers in the loop with automated emails for order confirmations, shipping updates, and more.

  • Shipping Integration: Print shipping labels directly from Squarespace (available in the US) and set up custom shipping rates.

  • Tax Compliance: Simplify tax calculations and ensure compliance with tools like TaxJar, which integrate with your Squarespace store.

The Squarespace e-commerce home page.

Content Blogging

Thinking about adding a blog to your website? Squarespace makes blogging simple, even if you’re new to creating content. Its intuitive, user-friendly platform ensures that anyone can easily write, format, and publish posts, with built-in SEO settings help your posts rank higher on search engines, making it easier for your audience to find you.

If you’re sharing insights, tutorials, or updates about your business, Squarespace gives you everything you need to create engaging, shareable content that boosts your online presence.

The Squarespace Blogging home page.

Squarespace Scheduling

Managing appointments, classes, or workshops shouldn’t feel like a full-time job, and with Squarespace Scheduling, it doesn’t have to. This built-in feature allows you to seamlessly handle bookings directly through your website, giving you and your clients a hassle-free experience. Here’s how Squarespace Scheduling works for you:

  • Flexible Options: Let clients schedule one-on-one calls, group classes, or workshops at their convenience.

  • Integrated Payments: Accept payments upfront during the booking process, eliminating back-and-forth emails or unpaid no-shows.

  • Invoice Management: Easily send professional invoices, keeping your client transactions organized and efficient.

  • Custom Availability: Set your availability, appointment durations, and buffer times to match your schedule perfectly.

Whether you’re a coach, creative, or service provider, this feature simplifies bookings and elevates the professional feel of your website.

The Squarespace Scheduling home page.

Squarespace Email Campaigns

With Squarespace Email Campaigns, you can grow your email list and send beautifully designed, automated newsletters directly from your website, without the need for third-party tools. Here’s what you can do with Squarespace Email Campaigns:

  • Announce Sales and Product Launches: Keep your audience informed about exciting promotions, new arrivals, or exclusive offers.

  • Automate Newsletter Sequences: Set up recurring emails to nurture relationships, share valuable content, or onboard new subscribers effortlessly.

  • Seamless Design Integration: Create stunning emails that match the aesthetic of your website, ensuring a cohesive brand experience.

Whether you’re sharing updates, driving sales, or building trust with your audience, Squarespace Email Campaigns provide everything you need to stay top of mind and grow your business.

The Squarespace Email Campaigns home page.

Members-Only Content

Your expertise is valuable, and Squarespace Member Areas make it easy to monetize it. This feature lets you create gated, members-only content, giving you the ability to share exclusive resources while generating a steady income. With Member Areas, you can:

  • Offer Premium Content: Share courses, videos, workbooks, and other resources with a select audience.

  • Flexible Payment Options: Charge a one-time fee or set up recurring subscriptions to suit your business model.

  • Create a Seamless Experience: Members can access your content directly through your website.

Whether you’re an educator, coach, or creative, Member Areas turn your knowledge into a revenue stream while strengthening your connection with your most engaged audience.

The Squarespace Member Areas home page.

Squarespace Invoicing

Managing invoices and payments shouldn’t be a headache, and Squarespace Invoicing makes the process easier. Designed with small business owners in mind, this feature lets you create, send, and track professional invoices directly from your Squarespace website. With Squarespace Invoicing, you can:

  • Create Customized Invoices: Easily personalize invoices with your branding, including your logo and payment details, for a polished and professional look.

  • Send and Track Payments: Email invoices to clients directly and monitor their status in real-time, so you always know who’s paid and what’s outstanding.

  • Accept Online Payments: Allow clients to pay securely via credit card, debit card, or other integrated payment options, making the process convenient for both you and your customers.

  • Automatic Reminders: Set up payment reminders to ensure clients never miss a due date, saving you from awkward follow-ups.

This feature is ideal for service-based businesses, freelancers, and consultants looking to manage payments efficiently while maintaining a professional image.

The Squarespace Invoicing home page.

Optimized SEO

Getting found online is crucial for growing your business, and Squarespace makes SEO simple and effective. Their templates are thoughtfully designed with clean code, ensuring your site is easily indexable by search engines like Google. With Squarespace’s built-in SEO tools, you can:

  • Customize SEO Page Titles and Descriptions: Ensure every page is optimized with relevant keywords and compelling meta descriptions.

  • Connect to Google Search Console: Monitor your site’s performance and visibility with seamless integration.

  • Social Media Integration: Link your site to platforms like Instagram, Facebook, and Pinterest.

Squarespace gives you everything you need to drive organic traffic and boost your website’s visibility.

24/7 Support

When you need help, Squarespace is there for you. Their 24/7 support team is available via chat, email, and phone, ensuring you have assistance whenever you need it.

Whether it’s troubleshooting a technical issue or learning how to use a specific feature, Squarespace’s knowledgeable team is ready to guide you. Plus, their extensive library of video tutorials and resources makes learning the platform easy and stress-free.

The Kalina Squarespace template displayed on a laptop.

Concluding Thoughts

In short, Squarespace give you a toolkit of business tools that help you grow, without needing to manage a handful of third-party apps and plugins.

Ready to create your site with Squarespace? Check out our selection of professionally designed, stylish, and strategic Squarespace templates. They include 12+ pages and 20% off your first year with any Squarespace annual subscription.

 

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