Why Etsy and Squarespace Are the Perfect Pair for Your Brand
Every maker begins with the same question: where will my work live? Choosing the right platform shapes your sales and your brand.
Etsy brings your products into a global marketplace where millions already search for the one-of-a-kind handmade objects and vintage finds, while Squarespace offers a space you shape entirely yourself.
Together, they balance reach with identity. In this post, we’ll look at how using Etsy and Squarespace side by side can bring both discovery and distinction to your business.
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What is Etsy?
Etsy is a global marketplace built around the handmade, the vintage, and the one-of-a-kind. It connects makers, artists, and collectors with an audience that’s seeking creativity over mass production.
Why use Etsy?
Built-in audience: Millions visit Etsy looking for handcrafted objects and rare finds. Your products meet customers primed to value them.
Ease of entry: Opening a shop needs no technical experience. The platform is designed to make listing products, managing sales, and reaching customers simple.
Trust factor: Etsy’s reputation as a marketplace for authentic, high-quality goods builds credibility with buyers who may hesitate elsewhere.
Low barrier to test ideas: With low listing fees and commissions, Etsy makes it possible to experiment with new products or business concepts without heavy upfront investment.
For creatives ready to grow their audience, Etsy is a great first step in building a business that’s seen, purchased, and supported by a global community.
What is Squarespace?
Squarespace is an all-in-one platform for building a professional website without needing to code. It offers design-led templates, intuitive tools, and flexible features that make it possible for small businesses to create a site that feels professional and personal.
Why Should You Use Squarespace?
Unlike marketplaces, Squarespace gives you full control over your online presence. You can customize every detail to align with your brand’s aesthetic, values, and voice.
From managing inventory to processing payments, Squarespace provides tools that make running an online store seamless. You can sell physical products, digital downloads, courses, gated blog posts, subscriptions, and services, all from one platform.
Squarespace templates are known for their modern designs that make your website stand out. They’re fully customizable, so you can tailor every page to match your unique style.
Squarespace grows with your business. Whether you’re just starting or expanding into new offerings, its flexible features adapt to your needs.
Squarespace is the ideal choice for business owners who are ready to build a professional site away from a third-party marketplace. You can start building with a 14-day free trial.
Here’s how both platforms can be used together:
Integrations
Managing multiple platforms can quickly become overwhelming. Between tracking inventory, updating product descriptions, and responding to reviews, it’s easy to feel like you’re being pulled in too many directions.
Instead of doubling your workload, Squarespace’s Etsy integration pulls these pieces into one system.
You can import your Etsy products, reviews, and shipping details can flow directly into your Squarespace site, keeping everything aligned without the need for constant updates. It’s a practical way to simplify your process, save time, and maintain consistency across both platforms while your brand grows.
Branding
A marketplace like Etsy gives your products visibility, but its design is uniform. Your shop looks largely the same as thousands of others.
Squarespace gives you freedom to build content and community, rather than just a storefront. Every detail, from typography and color to imagery and tone, can be shaped to reflect your values and aesthetic. Instead of being another seller in a marketplace, your business becomes a brand with its own presence and memorable identity.
Content Creation
Etsy doesn’t offer the ability to share content. You can use a Squarespace blog to share behind-the-scenes stories about your process, how-to’s, or creative ways to use your products. If you sell handmade ceramics, you might write about the inspiration behind a collection or share tips for styling your pieces in a home. These stories help humanize your brand and show customers there’s a real person behind the business.
Blogging also strengthens your position within your niche. By offering knowledge and perspective, you create reasons for customers to return beyond the point of purchase. At the same time, every post contributes to your site’s SEO—drawing in new visitors organically and expanding your reach over time.
Expanded Offerings
Etsy comes with limitations. Certain products and services fall outside its guidelines, which can feel restrictive once your business begins to grow in new directions.
Squarespace offers more possibilities. Beyond physical products, you can sell digital downloads, services, subscriptions, even create member-only spaces or host online courses.
As your audience evolves, so can your business. Whether you’re diversifying revenue streams or experimenting with new concepts, Squarespace gives you the freedom to expand without outgrowing your platform.
Reach and Visibility
One of Etsy’s greatest strengths is its built-in traffic. Millions of people search the marketplace every day, and Etsy SEO works within that ecosystem, helping your products be found by buyers already intent on purchasing. For many makers, this means faster visibility and early sales, especially when compared to launching a standalone website from scratch.
Squarespace works differently. Instead of relying on a marketplace audience, you’re building long-term visibility through Google SEO. This approach is slower, but blog posts, product descriptions, and optimized pages draw in organic traffic over time, steadily increasing your reach while giving you ownership of the results.
Together, the two balance immediacy with longevity. Etsy helps you gain momentum quickly, while Squarespace ensures your brand is discoverable on your own terms for years to come.
Cross-Promotion
Cross-promotion allows you to maximize the strengths of both platforms while introducing your audience to all the ways they can shop with you.
You can add links to your Squarespace site within your Etsy shop’s About section or product listings, guiding buyers toward a fuller brand experience. From your website, you can highlight your Etsy shop through curated blog posts, an About page mention, or even within your email campaigns. This back-and-forth strengthens visibility and gives customers more than one way to engage with your business.
Why You Should Combine Etsy and Squarespace
In short, when used together, these platforms create a system that balances visibility and customization: discovery on one side, identity on the other. Etsy connects you with an audience searching products, and Squarespace gives you the space to craft a brand experience.
Think of it as two halves of the same strategy:
Etsy is for discovery; Squarespace is for identity.
Etsy offers simplicity; Squarespace offers growth.
Etsy attracts new customers; Squarespace deepens those relationships
Together, they allow you to capture new customers and guide them into your brand world.
Concluding Thoughts
Combining Etsy’s marketplace with the customization and control of a Squarespace website is a great strategy for small business owners. Your Etsy shop attracts new buyers, while your Squarespace site allows you to tell your story, showcase your brand’s personality, and expand your offerings, all in one beautifully designed space. Together, these platforms work to help you tap into a wider audience.
You may also like:
Complete Guide: How to Set-Up a Shop on Squarespace
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