Why Etsy and Squarespace Are the Perfect Pair for Your Brand
As a small business owner, you pour your heart into creating your products. But let’s be real, finding the right platforms to grow your brand can feel overwhelming. You need tools that attract the right customers and give you control over how your business is presented.
That’s where Etsy and Squarespace come in. Etsy connects you with a built-in audience eager to discover unique, handmade, and vintage items, while Squarespace lets you craft a fully customized online presence. Together, they create a seamless system for driving traffic, growing sales, and building a brand that’s unmistakably yours. Here’s how they work hand-in-hand to help your business thrive:
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What is Etsy?
Etsy is a global online marketplace known for connecting makers, artists, and vintage collectors with customers who value creativity and uniqueness. It’s the go-to platform for selling handmade products, vintage goods, and crafting supplies, making it a favorite for small business owners in the creative space.
Why Should You Use Etsy?
Etsy attracts millions of active buyers specifically looking for one-of-a-kind, handcrafted, or vintage items. This means you’re showcasing your products to people already primed to purchase.
Etsy simplifies the process of setting up a shop, adding products, and managing sales. No need for technical expertise. It’s a straightforward platform for sellers of all experience levels.
Trust: Customers trust Etsy because of its strong reputation as a marketplace for authentic, high-quality goods. This built-in trust helps you reach buyers who might be hesitant to shop on lesser-known platforms.
Affordability: With its low listing fees and commission structure, Etsy is accessible for entrepreneurs just starting out or testing the waters with new products.
If you’re looking for a simple way to grow your customer base, Etsy is the perfect springboard.
What is Squarespace?
Squarespace is an all-in-one website builder designed to help entrepreneurs and small businesses create stunning, professional websites without needing coding skills. With its beautiful templates, robust customization options, and powerful e-commerce tools, Squarespace empowers you to build a website that reflects your brand and meets your business needs.
Why Should You Use Squarespace?
Unlike marketplaces, Squarespace gives you full control over your online presence. Customize every detail to align with your brand’s aesthetic, values, and voice.
From managing inventory to processing payments, Squarespace provides tools that make running an online store seamless. You can sell physical products, digital downloads, subscriptions, or services, all from one platform.
Squarespace templates are known for their modern, polished designs that make your website stand out. They’re fully customizable, so you can tailor every page to match your unique style.
Squarespace grows with your business. Whether you’re just starting or expanding into new offerings, its flexible features adapt to your needs.
Squarespace is the ideal choice for business owners who are ready to build a professional site away from a third-party marketplace. You can start building with a 14-day free trial.
Why You Should Combine Etsy and Squarespace
As a small business owner, you don’t have to choose between Etsy and Squarespace. You can use both to create a complementary system that maximizes your reach. By combining Etsy’s ready-made marketplace with Squarespace’s fully customizable websites, you get the best of both worlds: access to a massive audience and full control over your brand.
Here’s why this combination works so well:
Etsy brings the traffic; Squarespace builds the experience: Etsy connects you with millions of active buyers, while Squarespace lets you guide those buyers to a professional website that showcases your products and tells your story in a way Etsy alone cannot.
Etsy handles discovery; Squarespace handles branding: Etsy is ideal for getting your products seen by a wider audience, but Squarespace is where you can truly establish your brand identity and create deeper customer relationships.
Etsy offers simplicity; Squarespace offers flexibility: With Etsy, you can start selling immediately with minimal setup. Squarespace gives you the flexibility to scale your business, expand your product offerings, and integrate advanced tools as you grow.
By using these platforms together, you can capture new customers, nurture them with your brand story, and turn first-time buyers into loyal fans.
Let’s dive into the specific benefits of combining Etsy and Squarespace:
Tap into Etsy's Audience
As a small business owner, finding your customers can feel like an uphill battle. You’ve worked hard to create something unique, but how do you get it in front of the right people?
That’s where Etsy makes all the difference. With millions of buyers already searching for products, Etsy gives you access to a community that’s eager to discover and support businesses. Etsy’s traffic means you can spend less time worrying about visibility and more time doing what you love.
Expand with a Professional Site
Starting on Etsy is a great way to get your business off the ground, but what happens when you want to take the next step?
With Squarespace, you can create a space that feels uniquely yours. Their beautifully designed templates make it simple to design a site that reflects your values, style, and story. And because everything is customizable, you can create a seamless, branded experience.
Having your own website also gives you freedom to expand beyond Etsy’s guidelines, to sell anything from physical products to digital downloads, and own your customer relationships. Instead of being just another shop in a marketplace, you become the heart of your brand.
Squarespace isn’t about replacing Etsy, but it is about building on it. Use Etsy to attract new customers and Squarespace to deepen those relationships, tell your story, and create a shopping experience that’s unmistakably yours.
Seamless Integration
As a small business owner, managing multiple platforms can quickly become overwhelming. Between tracking inventory, updating product descriptions, and responding to reviews, it’s easy to feel like you’re being pulled in too many directions. That’s why Squarespace’s integration with Etsy is so important.
With just a few clicks, you can import your Etsy products, reviews, and shipping details directly into your Squarespace website. No duplicating efforts, no manual updates, just one streamlined system that saves you time and keeps everything consistent across both platforms.
Personalized Branding
Your brand is the heart of your business. It’s how your customers connect with you, remember you, and choose you over the competition. While Etsy provides a great starting point, its customization options can feel limiting when you want to create a truly unique identity.
Squarespace lets you take control of your branding. You can adjust colors, fonts, layouts, and even the tone of your website to match your business’s personality and values, from a sleek and modern aesthetic to something bold and artistic. With Squarespace, your business isn’t just another shop, but a brand your customers will love and remember.
Content Blogging
Use your Squarespace blog to share behind-the-scenes stories about your process, how-to’s, or creative ways to use your products. Iif you sell handmade ceramics, you might write about the inspiration behind a collection or share tips for styling your pieces in a home. These stories help humanize your brand and show customers there’s a real person behind the business.
Blogging also helps establish you as an authority in your niche. By sharing valuable content, you’re offering expertise and creating a reason for customers to keep coming back. Plus, blogs are fantastic for boosting your SEO, driving organic traffic to your site, and bringing new potential customers into your world.
Expand Your Offerings
Etsy is an incredible marketplace, but it comes with limitations. Guidelines dictate what you can and can’t sell. While this structure can be helpful, it might feel restrictive if your business starts to grow in new directions.
With Squarespace, you have the freedom to sell a wider variety of offerings, from physical products and digital downloads to services and subscriptions. Want to create a members-only section with exclusive content? Or offer a downloadable guide or online course? Squarespace makes it possible.
This allows your business to evolve with your customers’ needs. Whether you’re expanding your product line, diversifying your revenue streams, or experimenting with new ideas, Squarespace ensures you’re never held back.
Cross-Promote Your Platforms
Etsy and Squarespace work together beautifully. Cross-promotion allows you to maximize the strengths of both platforms while introducing your audience to all the ways they can shop with you.
Start by including links to your Squarespace website in your Etsy shop’s About section or individual product listings. On the flip side, use your Squarespace website to highlight your Etsy shop. Add links on your About page, write a blog post showcasing your top Etsy products, or share your Etsy shop in your email campaigns and on social media. This approach drives traffic between platforms and strengthens your brand’s visibility and credibility.
Concluding Thoughts
Combining Etsy’s marketplace with the customization and control of a Squarespace website is a great strategy for small business owners. Your Etsy shop attracts new buyers, while your Squarespace site allows you to tell your story, showcase your brand’s personality, and expand your offerings, all in one beautifully designed space. Together, these platforms work to help you tap into a wider audience.
Ready to get started? Explore our collection of professionally designed Squarespace templates, crafted to help you build a stunning, strategic site with ease. Each template includes 12+ pages and comes with 20% off your first year of any Squarespace annual subscription.